December 3, 2018
Schaeffler will focus on accelerating DevaCurl’s growth and continuing to build awareness among consumers and stylists.
Vibrant and pastels in pretty pearl hues are like Instagram hair-color kryptonite. We asked our Instagram followers—all 955,000 of you!—for their favorite metallic color lines.
Get the details for the lovely faded and grown out two tone hair to a lovely magenta color melt.
September 28, 2018
Xposed is what makes you, U! Find what makes you blush, and express it with #mydentity direct dyes that deliver a soft naked blush and a rosy mauve reflection.
Brent and Carlyn Basore share the details for this lovely makeover.
This incredible prismatic effect is created by overlaying vibrant #mydentity pastels for a unique take on balayage.
This Mydentity look by Guy Tang is natural and wearable but also fashionable and fun!
Guy Tang is offering all stylists a way to express themselves in their color work and to take pride in their identity.