While conceptualizing the latest collection for Olivia Garden, session stylist Steve Elias was inspired by the brand’s name. “It’s too simplistic to say, ‘Let me create a garden-inspired collection because your brand is called Olivia Garden,’” Elias says. “Using Olivia Garden tools for the last three years on collections and editorial work has allowed me to push my creative work further.”
Creating beautiful, teasy highlights takes mad skill. From sectioning and formulating to application and processing, being a colorist means creating works of art. See what Artist Connective member Caroline Guiney used to detangle backcombed highlights with ease for this look
WetBrush revamped its brushes for its new Pro collection, combining its most loved elements with ergonomic designs fit for the salon.
Often when we think of hair color magic we think of creations brought to life with foils or painting techniques. But sometimes the most beautiful, jaw-dropping color results come from perfect blending at the shampoo bowls.
Fromm aims to shake up the status quo in the tool category by introducing a new collection of brushes, combs, clips and self-grip rollers called Style Artistry.
The three-brush assortment will be a part of the Performance Collection, and will join the IonPower blow dryer, travel hair dryer tools, and dryer accessories.
The brand has added four brushes that will help a variety of clients achieve the static-free hair they desire.
Wet Brush has launched its first national television commercial campaign. NYC creative agency, ADKOA (A Different Kind of Animal) produced the campaign. The commercial began airing on July 29 and will air for 6 weeks on networks including Bravo, E!, Hallmark, Lifetime, Nick at Night, ABC and We, among others. The commercial will make Wet Brush the first ever hairbrush brand to run a TVcampaign.