Close

Topic: blow drying

Industry News
Industry News

It Factor Quick Blowdry Shampoo and Conditioner

Anne Moratto | February 10, 2012

Developed by beauty executive Mark Stiller, It Factor Quick Blowdry Shampoo and Conditioner contains a proprietary VaporBoost System said to reduce blow-drying time by 50 percent. As described, the VaporBoost System speeds up the natural process of evaporation by reducing the bond between water and the hair shaft. When heat is applied, the water releases from the hair more easily and turns to water vapor more quickly, reducing blow-drying time.

Load More