joi rooks

3 Clipper Tips to Kickstart Your Men's Grooming Skills

If you haven't delved into the world of men's grooming yet, 1.) You're missing out on a huge, loyal clientele base, and 2.) You needn't be intimidated.“I used to be a stylist that would only use my shears or a razor on ...

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How-To: Icy Nordic Blonde

Cool blondes can be hot in the summer!Many clients want to lighten up as temperatures outside rise, and Joi Rooks, owner of Fresche Salon in Atlanta, Georgia, brought her level 5 client to a light, bright blonde."My client came in with ...

2 Formulas for Dimensional Cranberry-Dark Chocolate Haircolor

Although it is still chilly in many places around the country, clients and stylists alike are looking for ways to liven up dark, winter haircolor and make hair shine.Joi Rooks, owner of Fresche Salon in Atlanta, says cranberry and chocolate has ...

HOW TO: Cinderella Pumpkin

Joi Rooks, owner of fresche salon, Atlanta, GA, is inspired by Cinderella Pumpkins for the shape, texture and color, which has unique placement in that it is all within the interior; blood orange and cranberry. "I look for inspiration ...

"Manover": Big Makeover On the Male Client

Joi Rooks and Tiffany Pateritsas offer advice on HOW TO make a MANOVER a success.

HOW-TO: Dull Dark Blonde to Shiny Creamy Beige

Now is the perfect time to refresh dull dark wintry blondes to shiny creamy beiges for spring and summer.

COLOR CORRECTION: Homemade Hot Mess

All colorists have had the pleasure of experiencing that hot mess that walks through the door – it can be intimidating, but oh so satisfying figuring out the puzzle.

Glamorizing the Mullet

The piecy, disconnected hair style on the Marc Jacobs runway is reminiscent of the mullet.

HOW TO: A Modern Twist On a Vintage Finger Wave

Joi Rooks show HOW TO create a vintage finger wave using modern techniques.

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