JCPenney Salons

#IBELONG In Beauty: How Alyson Reck Found Her Family-Friendly Fit

Alyson Reck wanted a salon that understands her family is a priority and she found that at The Salon By InStyle.

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The Power of Versatility: Glamorous Holiday Hair

The six members of The Salon by InStyle/JCP Salon National Artistic Team create glamorous holiday hair, transforming models using extensions, forms and thermal tools with a goal to celebrate beautiful, strong and powerful women.

The Salon by Instyle National Artistic Team Thrives

Learn more about The Salon by Instyle National Artistic Team and why they thrive as a team.

Wet Brush to Air Television Commercial Nationally for Six Weeks

Wet Brush has launched its first national television commercial campaign. NYC creative agency, ADKOA (A Different Kind of Animal) produced the campaign. The commercial began airing on July 29 and will air for 6 weeks on networks including Bravo, E!, Hallmark, Lifetime, Nick at Night, ABC and We, among others. The commercial will make Wet Brush the first ever hairbrush brand to run a TV campaign.

JD Beauty Group Acquires Bio Ionic

JD Beauty Group, the parent company of WetBrush, has announced the acquisition of the Bio Ionic brand of professional electrical beauty appliances.

International Salon/Spa Business Network Names Five to Its NextGEN Council

The International Salon/Spa Business Network has named five beauty industry leaders to its new ISBN NextGEN Council. This dynamic group will sculpt future programs and provide new perspectives on what the next generation of multi-unit salon and spa industry leaders wants and needs from a professional association, its programs and events.

Choose Beauty: Dilek Onur-Taylor

You’d need 20 commas to fully describe Dilek Onur-Taylor’s industry contributions—but a good start is educator, trainer, inspiration, award-winner and, above all, artist.

BREAKING NEWS: JCPenney's The Salon by InStyle Launches Project Cinderella

The Salon by InStyle inside JCPenney announces Project Cinderella, a new employment program and compensation structure uniting all the benefits of working for a salon and the autonomy of being a independent stylist.

Kirschner and JD Beauty Announce Partnership

The Kirschner Group, Inc  has announced a partnership with JD Beauty Group.

The Salon by InStyle Names Michelle O'Connor and Dilek Onur-Taylor Creative Directors

NAHA award-winning artists Michelle O'Connor and Dilek Onur-Taylor have been named the new creative directors of The Salon by InStyle at JCPenney.

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