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Kelly Ehlers

Eden Sassoon Snapping Selfies for Clean Water

Eden Sassoon is spearheading the Water2Women campaign run by The Thirst Project in order to provide fresh water to women in developing countries.

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Sizing Up Instagram

Optimizing your photos to the correct size for each platform gives your brand a professional appearance and makes your images more visually appealing to the ‘double tappers’ of the world.

The Sizing Guide to Social Media Success

Our quick-take Facebook infographic will walk you through Facebook’s dimension guidelines needed to ensure you’re up-to-date and formatting correctly.

Making the Most of Twitter

We know that Twitter has it’s own place in the branding sphere that allows you to establish your brand in a rapid, real-time way. Here are five quick tips on how to avoid simple tweetin’ oversights.

Saving FACE(book)

Ladies and gentlemen, the moment we have all been waiting for – Facebook has launched a SAVE feature!

“Wouldn’t it be cool if this went viral?!”

When it comes to spreading social content, take a lesson from the inevitable - VIRALITY! It's why millions of people are caught on tape hoping their video will go viral, and why you, as a salon owner should take advantage of your opportunities.

Fine-tune Your Audience

Facebook decided to take the laws of friendship and association logic to the social space by adding a new feature that targets users similar to currently existing customers: Lookalike Audiences.

Ten Tips to Maximize Facebook Content

Here are ten tips to help your salon create more engaging Facebook posts. You better listen up, this is like the figurative Holy Grail of social media marketing advice to master the head honcho of the web.

Control with a Capital “UX”

It’s all about user experience – giving users exactly what they want, when they want it. As an advertiser, it’s our job to do the same! With this new feature hitting an even more exact target, it’s up to us to be as specific as possible in creating ads that are relevant and interesting to that precise audience.

Everything In One Place! Facebook Makes Another Change

You’ve heard me say it before, and I’ll say it again… from Mom and Pop shops to Fortune 500 companies – your business NEEDS to be on Facebook. The mac-daddy of social media has been rolling out some major changes and if you’re a salon with multiple locations, you’re going to want to pay attention to the latest!