Top educators and brands gathered together at Cosmoprof’s inaugural Best of the Best, a new brand of styling education at Casa Real at the Ruby Hill Winery in Pleasanton, California. Approximately 400 hairstylists, salon owners and ...
Crafted with copious amounts of Aquage Defining Gel and Aquage Finishing Spray, these liberated lace creations are reminiscent of Spanish mantillas.
Luis Alvarez, co-founder and vice president/creative director for Aquage, explains the techniques used to create three grown-out haircuts that are trending this holiday season.
Dwight Miller, celebrating 50 years of beauty, was honored and roasted by his friends, family and colleagues in Las Vegas.
Volt Collection by Aquage's Luis Alvarez featured in July 2014 Modern.
“Our goal was to inspire MODERN readers, fellow hairdressers, and make-up and nail artists to take a closer look, to sweat the details and concentrate on building every style by executing the details with care, originality, quality and authenticity,” Alvarez says. “But equally as important is maintaining a sense of humor! So this story, with its tiny figures, has a bit of a whimsical wink. Humor is one of the most attractive qualities we beauty professionals deliver day-in and day-out in our salons. Keep beauty fun!”
Beauty is in the details. From the placement of each undulation to the killer silver nail tips, nothing elevates our work like meticulous attention to detail.
This holiday season caps a new, year-long chapter of fascination with The Great Gatsby and the opulent style F. Scott Fitzgerald’s classic novel and now Baz Luhrmann’s updated movie represent.
Luis Alvarez is a superstitious guy. “I don’t usually like to go backwards,” he explains. “When all the buzz about the movie revival of The Great Gatsby started, I resisted. I didn’t want to do a retro story. I always encourage my Aquage Artistic team and all the stylists we educate and collaborate with to keep looking and moving forward.”
In the Against the Grain collection, Aquage co-founder and creative director Luis Alvarez uses a combination of texturizing products and tools, hair wefts and imagination to create low-commitment/high-impact transformations.
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