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Twitter

Give Plenty of Water and Sunlight--Grow your Twitter Following

This step by step guide to building your Twitter following for your salon by integrating your online presence into the salon experience with three simple steps.

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The Basics of Twitter

To effectively utilize Twitter for your salon, much like any other social media platform, it’s all about strategy. If and when done properly, there are many opportunities to outreach to both industry influencers, bloggers, media and your customers via Twitter. At Evoke Brands, we utilize Twitter as a PR tool – something we call ‘Social Media PR.’ It’s a new way of connecting with influencers and both introducing our company and clients – as well as joining important conversations in a social, instant way. We look at it as a conversation resource in a way that other social media, even the almighty Facebook, can't.

Beyond Facebook: Introducing Our Social Media Blogger

We know you're on Facebook but do you know how to use it to grow your business? Introducing Kelly Ehlers, a leader in social and mobile media for the salon and beauty industry.

Matrix Sponsors AMA Benefit

Matrix Artistic Directors Ammon Carver and Nick Stenson were on hand at the star-studded Give Back Hollywood "Night of Miracles" benefit in Hollywood, manning the Beauty Lounge, where they offered touch-up and hair care recommendations to celebrity guests.

Fearing Big, Bad Technology

I have a confession to make: I'm 29 years old and until two months ago I feared Twitter.

Party on the Web

In last week's Salon Success, we talked to Eric Moon, a stylist and educator who's using Twitter and Facebook to book fill last-minute appointments and get referrals. Here are some other innovative ways people in the industry are using social networking sites.

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