Memo Exclusive: An Interview with Amika Brand President Chelsea Riggs

Riggs joined the company seven years ago and has overseen tremendous growth for the brand.

Read more

Starting Level 3 Blonde Balayage Steps and Formula

Here's a gorgeous balayage blend on a natural level 3 captured in natural lighting.

Announcing the Braids & Brides GRAND-PRIZE Winner!

After narrowing down thousands of special-occasion styles to our favorite 10, we challenged semifinalists to create their best braided style and best bridal style, and Naples-based Saretta Bowerman is our grand-prize winner of the Braids & Brides contest!

See the Top 5 Braids & Brides Entries!

Our Braids & Brides finalists share their final submissions and how they created the looks!

Announcing the Braids & Brides Top 5 Finalists!

After narrowing thousands of Braids & Brides submissions to our 10 semifinalists, they were tasked with creating a braided style. Our Artist Collective judges picked their five favorites! Take a look below to see who our finalists are, and stay tuned as they submit their best bridal work for their chance at the grand prize.

Product Spotlight: Colorful Heat Stylers

Color CrazeBrighten up your station with heat stylers! Patterns and fun color make these tools pop.

Movos Wireless Styler from Amika

Movos, the new wireless, titanium styler from Amika, makes on-the-go touch-ups and styling cord-free. The full-size cordless styler is powered by a Samsung lithium-ion battery and charges via a docking station.Not intended to replace a ...

Amika Virgin System

Like a VirginVirgin, a two-step professional system from Amika, is used with chemical treatments or as a single service to protect and repair hair to bring it to a virgin-like state. New disulfide bonds are created and existing bonds are ...

The Science of Scent: Why Product Fragrance Matters

Our sense of smell is linked more closely to memory than any other of the five senses—in many cases evoking emotional associations; so for haircare manufacturers, appealing to clients’ sense is of utmost importance.You know what ...

Product Spotlight: Colorful Heat Stylers

Color CoolStyle in color! Mix up your all-black everything with haute hues and playful patterns on irons and ...