While your Instagram portfolio is going to speak to technical results, reviews are going to speak about results *and* the experience. Here, Jennifer Kenny walks you through how to start raking in the reviews for your work.
If you're thinking about going independent but you're unsure of where to begin, we asked the team at CocoLemon to draw on their experiences and share how you can turn ambition into a reality. The takeaway: It is easier to build a future with a solid starting point.
We fudge the truth if it hurts. The truth is often an insult. Reality often will do nothing for a client’s confidence.
The number one reason a client moves to another salon goes like this: “I always walked out looking the same.” How did this happen? You stopped doing a consultation for returning clients because familiarity fooled you into thinking you knew the client so well it wasn’t necessary. Wrong.
A common feature of successful beauty professionals is their use of technology for scheduling. They save, on average, over two hours a week and then they turn around and put that time into client service, marketing and business building.
While the Covid-19 pandemic introduced a great deal of uncertainty, a celebrity stylist and salon owner shares some of her tips for salon success, no matter the business climate or outlook.
It’s easy to forget that the real reason a client is in your chair is to get their hair, nails, or skin done. There are three items I would never share with someone I see every six weeks for a paid service—no matter how cool they are.
A salon, like a boyfriend, is never one hundred percent what you want. If you want to save a salon job (or a relationship), here are some suggestions and things to consider.
Washington's too crazy for me—that's what I always thought, until Covid hit me. And that's when I started paying more attention. Read on for some of the proposed budget plans that could offer some relief to salon pros.
We've learned a lot in the last year, as COVID caused so much havoc. Some of those lessons include ways to keep strengthening your personal brand and building your career with education. A salon coach and expert offers these tips to help you grow and sustain your business, come what may.
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