HOW-TO: Fiery, Dimensional Hair Color Using Chi Chromashine

This popping, long-lasting color look is part of Farouk Systems Inc.'s Stardust Collection, which was created by Farouk Systems Global Artistic Director, Patrick Kalle, Creative Director Maurice den Exter and Color Director Richard Jordan.

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Product Spotlight: CHI LAVA Tapered Wand

Do you know all the benefits of this new tapered wand from CHI?

Are You Using Your Tapered Curling Wand Correctly?

There's a you know it?

Farouk Systems Announces New Leadership Role for Farouk Shami II

Continuing a family tradition of stewardship and service to the hairdresser, the grandson of Dr. Farouk Shami will be the new vice president of operations.

Dr. Farouk Shami Appointed Adviser for International Affairs

Founder of Farouk Systems, Dr. Shami has devoted much of his time to international peace efforts.

CHI and Esquire Men’s Grooming featured on THE LOOK: ALL STARS

CHI and Esquire Men’s Grooming are featured on THE LOOK: ALL STARS, a new TV series, and the Farouk family got together to celebrate.

CHI LAVA Pro Spin N Curl

Create glamorous bouncy curls or waves in seconds with the push of a button. Check it out and take it for a spin!

Here's Everything You Need to Know About the CHI LAVA Pro Spin N Curl

All your questions answered about the hottest tool in town.

VIDEO HOW-TO: The Season's Most Romantic Braid

Watch Farouk Artist Rocky Vitelli create this princess-worthy look!

5 Reasons Why it May Be Time to Upgrade Your Blow Dryer

Is it time to retire your go-to, workhorse blow-dryer and switch to something sleeker and more up-to-date? Review this checklist and see if it’s high time for a brand new tool!