Close

evoke brands

IS Your Salon “Pinteresting” Enough?

Kelly Ehlers, owner of Evoke Brand Strategies discusses why salons should be using Pinterest and how to correctly do so.

Read more

#HashTags on Facebook, Join the Real-Time Conversation

There’s no stopping the #hashtags craze. Just this week Facebook confirmed it will officially roll out the categorization tool, allowing users to #hashtag posts and make those hashtags #clickable.

Decoding Social Media Hashtags

#WhatIsAHashtag? That question is one that’s often raised during the social media training sessions I conduct and I thought it was time to break down the typographical symbol that’s making waves in the social media space. The pound sign (or as us social media geeks call it, a hashtag) has big social media ambitions. Formerly known only to us on our telephone keypads, we are now seeing them scroll across our TV tickers, adhered to the backs of sports jerseys and even playing a large role in the breaking news.

Nick Shatarah, on Paving His Way Through Social Media

From his blog that explores his editorial work, to his professional Facebook page that highlights the day-to-day life of a stylist, to his candid Instagram account (he certainly is a Style Sync #fotohefe!), Nick Shatarah has mastered the social branding side of the biz.

America’s Beauty Show, “Social” Wrap-Up!

It’s true – we took America’s Beauty Show by ‘social’ storm and must admit, it was quite the time! If you weren’t able to be there in person, we made it our business to check out all of the social pit stops along the way! Then, of course, we had to create a “Storify” to pull together all of the fun for you to peruse.

Up-And-Coming Stylist, Kathryn Hornick Takes Her Brand Social

Many stylists and salons have had a hard time using Pinterest to the fullest advantage for their salon. Kelly Ehlers talks to Kathryn Hornick of team I.C.A.N. about how she uses Pinterest to grow her personal brand.

#SassySocialite - Finding Your Salon's Social Persona

Kelly Ehlers introduces the #sassysocialite, Style Sync's Facebook persona. Learn if Facebook is the right social platform to promote your salon.

#BeautyMOB Personality Series - Your Salon's Social Persona

Kelly Ehlers and the Style Sync team have created a fool proof formula for determining salon's social persona and where their social efforts will be the most effective. Read this first installment in the #beuatyMOB series for an explanation of Style Sync's social personas.

Quick Tips To Maximize Your Brand On Instagram

Style Sync releases it's first Instagram guidebook, and Kelly Ehlers gives her top Instagram tips for salon businesses.

Taking the Red Carpet Social - Creating Hype During Award Season

A shiny statue, fabulous dresses and of course, amazing hair equals award season…and your salon is no exception! On the heels of the announcement of our Salon Today 200 honorees, or in conjunction with any other local or awards your salon might have received, it’s time shout your success from the chair! Let’s face it, you work hard day in and day out, making others feel beautiful, and it’s perfectly acceptable to turn your nod into an opportunity to share your story and add a little touch of viral hype.