hair care

New Brand Launch: House of Dear Brings Gender-Neutral, Clean Beauty

Preview House of Dear’s clean hair care made for all people and hair types.

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Aveda’s New Botanical Repair Provides Bond-Building Repair

Aveda’s new botanical repair™ collection of retail and professional products were developed in Aveda's botanical research laboratory, leveraging the brand’s expertise in plant-powered hair care.

Get Set Hair Jelly for Defining, Setting and Protecting Curls

Get Set Hair Jelly is recommended for thicker hair and/or tight curls such as type 3c and type 4 curls.

New Brand Launch: ikoo Hair Company Enters US Market

Six years after its launch, ikoo hair care company, based in Munich, Germany, announces its entry into the American market. Ikoo was founded by Christopher and Katrin Von Hallwyl, who say they wanted to create clean, high-performing and innovative hair care products and tools for women to empower women.

New ÄZ Haircare Launching with Thoughtful Strategy and Industry Veteran Leading the Way

ÄZ Craft Luxury Haircare has a plan to elevate hairdresser artistry with a clear path forward and a focus on cutting. Learn about this new brand and its leadership.

Color Pros! Here’s Your Quick Refresher on Toning and Neutralizing

Color Pros: Set yourself up for color success by understanding the theory of neutralization and offering clients toning solutions for every level.

The Biggest News In Hair Color Is Plant-Based

Did you ever dream of a hair color that is plant based and natural and still performs as well as everything else in your dispensary?

How to Talk to Clients About Drugstore vs. Professional Hair Care Products Purchased in a Salon

The drugstore vs. professional product conversation isn’t always so cut and dry. When topics emerge like price, convenience, ingredients and diversion, it’s important you’re prepared to tackle the talking points.

A New Regimen For Damaged, Over-Processed Hair

For a majority of today’s clients, damaged hair happens. Rene Furterer's newest ritual--ABSOLUE KÉRATINE—is scientifically proven to go deep, repairing and restoring hair to its original state of health.

How-To: The Alterna Caviar Anti-Aging Blowout

Alterna Artist Ana Paz demos her signature voluminous blowout using her favorite “hair hero” formulas from the Alterna CAVIAR Anti-Aging collection.

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