influencers

Salon Digital Summit: 3 Keys to Positioning Yourself to Make Money from Social Media

It's no surprise that influencer marketing is marketing's biggest tool today. It's also one of the most exciting, fastest growing—and changing—areas for salon careers or professional development. Here's how to position yourself for Instagram success.

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Creatives Collide: Artist Session Influencer Series Takes New York

Top talent unites in New York City for inspiration, education and an editorial photoshoot at Artist Session: Influencer Series.

ECRU NY Unveils Specialist Program

ECRU New York Specialists will become social influencers who participate and represent the brand in trade, fashion, and beauty events.

Keune Loyalty Club: Destination Education with Keune Haircosmetics North America

Keune Haircosmetics North America hosted its annual international education experience for Keune Loyalty Club members in Sydney, Australia, for more than a week of education, inspiration, sight-seeing and networking.

Top Tips for Making Men Feel At-Home and Valued in the Salon

In honor of National Men's Grooming Day, 18.21 Man Made Grooming offers their top tips to build loyalty, increase referrals, and give male clients the complete grooming experience.

2017 MODERN SALON 100: Holly DeCastri @hollydecastri

If you follow @modernsalon on Instagram and we've ever featured your work, OF COURSE you've heard of Holly DeCastri. She is quite literally our #1 biggest fan--she comments on every single post we share, expressing incredible encouragement and gushy love to every. single. artist. Known simply as "Holly" in our MODERN SALON offices, our entire editorial team voted to have @hollydecastri on our 2017 MODERN SALON 100 list because she is just one of our industry's BEST.

Game Changers: 2017 MODERN SALON 100

Introducing our 2017 class of social media beauty influencers—the work that made them Insta-famous, tips on getting noticed, how Instagram changed their lives, and favorite apps, hashtags and pages to follow.

Cool Front: texure! Explores the Youtube Phenom

They deliver video tutorials, testimonials, test curly products and report on trends. They’re curl authorities your curly clients look to for insight and ideas. Following and learning from some of their tactics could help in your quest to become the texture expert in your salon and market.

Behind the Cover: August 2014

Although he may not like the word, Chris McMillan is clearly a king of mentorship. “I prefer ‘influencer,’ McMillan says. “It does not take away from the talents that have come out of my salon.”

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