luis alvarez

Lace is Always in Season

Crafted with copious amounts of Aquage Defining Gel and Aquage Finishing Spray, these liberated lace creations are reminiscent of Spanish mantillas.

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Holiday Cover Story: Winning Design

Luis Alvarez, co-founder and vice president/creative director for Aquage, explains the techniques used to create three grown-out haircuts that are trending this holiday season.

Dwight Miller Honored for 50 Years of Beauty!

Dwight Miller, celebrating 50 years of beauty, was honored and roasted by his friends, family and colleagues in Las Vegas.

2 Guys Wearing 4 Hair Styles Your Clients Will LOVE

Volt Collection by Aquage's Luis Alvarez featured in July 2014 Modern.

Behind the Cover: March 2014

“Our goal was to inspire MODERN readers, fellow hairdressers, and make-up and nail artists to take a closer look, to sweat the details and concentrate on building every style by executing the details with care, originality, quality and authenticity,” Alvarez says. “But equally as important is maintaining a sense of humor! So this story, with its tiny figures, has a bit of a whimsical wink. Humor is one of the most attractive qualities we beauty professionals deliver day-in and day-out in our salons. Keep beauty fun!”

COLLECTION: Aquage's Luis Alvarez Gets Inspired by the Details

Beauty is in the details. From the placement of each undulation to the killer silver nail tips, nothing elevates our work like meticulous attention to detail.

GATSB 3000

This holiday season caps a new, year-long chapter of fascination with The Great Gatsby and the opulent style F. Scott Fitzgerald’s classic novel and now Baz Luhrmann’s updated movie represent.

Behind the Cover: Holiday Vision 2013

Luis Alvarez is a superstitious guy. “I don’t usually like to go backwards,” he explains. “When all the buzz about the movie revival of The Great Gatsby started, I resisted. I didn’t want to do a retro story. I always encourage my Aquage Artistic team and all the stylists we educate and collaborate with to keep looking and moving forward.”

Luis Alvarez Goes Against the Grain: New Aquage Collection

In the Against the Grain collection, Aquage co-founder and creative director Luis Alvarez uses a combination of texturizing products and tools, hair wefts and imagination to create low-commitment/high-impact transformations.

HOW TO: A 15 Minute Updo

Luis Alvarez of Aquage shows HOW TO create a 15 minute updo.