marketing/promotions

Marketing to the Thinning-Hair Client

How do you effectively market a service nobody wants to admit they need? We gathered advice from several owners who regularly work with thinning-hair clients.

Read more

How One Solo Artist Barber Made the $12 Men’s Cut a Thing of the Past

When the profession is hot but the haircut prices are not, it’s time to up your game. At Roc’s Barber Shop within iStudio Salons in Orlando, Florida, Wahl Ambassador Berman Rodriguez (@Rocdizz) got out of the $12 men’s cut zone with key six steps that anyone can use.

How to Create Effective Salon Newsletters

Newsletters are not the place to try to blatantly sell anything to your clients. They are meant to inform and engage.

How to Manage a Negative Yelp Review

At Premiere Orlando 2017, Matthew Wiggins of Social Beautify shared pointers for how to manage negative reviews on Yelp and use it as a platform to build your business.

How to Manage a Negative Yelp Review

At Premiere Orlando 2017, Matthew Wiggins of Social Beautify shared pointers for how to manage negative reviews on Yelp and use it as a platform to build your business.

Stayin’ Alive: Kathy Jager Holds a Class on Business Success for Solo Artists

Educator, author and Cosmetologists Chicago board member Kathy Jager got real with aspiring solo artists on what it takes to be fulfilled and financially successful as an independent business owner.

10 Simple Ways to Improve Your Salon's Profit Margin

Learn 10 important ways to improve your salon profit and keep your business from losing money.

10 Simple Ways to Improve Your Salon's Profit Margin

Learn 10 important ways to improve your salon profit and keep your business from losing money.

A Salon Owner Reviews New Technology that Entertains and Educates Clients

In an exclusive interview with Salon Today, Emilio Cornacchione, co-owner of Pittsburgh's Izzazu Salon Spa and Serata discusses his experience with Smarter Lifestyle Network, a new technology that entertains, educates and markets to clients, while creating a new revenue stream for the salon.

10 Salon Marketing Tips to Make Halloween Profitable (and Fun!)

Draw in new clients, promote special services and offer in-salon tricks and treats to foster community engagement this October 31st.

a Bobit media brand

Create your free Bobit Connect account to bookmark content.

The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!

Create Account