men's grooming

Rising Trend: Men's Keratin

Lasio Inc.'s CEO Explains the 25% rise in keratin treatments for men.

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Mid-length for Men: 2 Looks

Natural tone and texture guide the ProRituals team in creating looks for the brand's latest campaign.

Men Embrace Manicures, Nail Art More Than Ever

Recent brand releases like Pleasing and UN/DN LQR stoke the conversation about inclusivity in nail care.

Transforming a Historic Building into a Gentleman's Retreat in Seattle

High-end, unique finishes that are locally sourced create a rich grooming retreat for men retreat in Seattle, as well as several interesting design stories to share with patrons.

He's Uplifting the Next Generation of Barbers

He's a popular nobody, a barber and educator who has combined humility with hustle and created a movement. And now he's launching a foundation to give back.

Mixture Man by Mixture Covers Gifting for Men

Boost your retail selection when you add the nine Mixture Man hair, body, and home care items.

Working to Overcome the Racial Divide in the Industry

"It’s about texture… and texture doesn’t have a race." In the days following the killing of George Floyd in Minneapolis, the despair being shared by so many also served to propel Rodrick Samuels, a barber, educator, and owner, into action.

GO247's Luxury Grooming Collection Get Men Ready for Winter

The brand's high-end products address all hair concerns of the season.

Trending Haircut: Pompadour with a Twist

Patrick Butler, Technical Director — Education/Operations at Floyd’s 99 Barbershop, breaks down one of the freshest cuts for fall.

Is Male Grooming Booming?

A new study out of the United Kingdom shows younger males are more likely to take advantage of spa services. Find out what they want.

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