Pureology Announces New Superfood Vitality Treatments

Pureology announces the launch of new Superfood Vitality Treatments available in either the Hydrate or Strength Cure formulas.

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The Perfect Pixie How-To with Ruth Roche

Ruth Roche , Global Artistic Ambassador for Pureology Serious Colour Care , shares a technique that combines using a razor and shears to achieve the perfect balance of length, weight and texture.

Pureology Participating in Run/Walk to Break the Silence on Ovarian Cancer

On May 6th, Pureology will kick off the National Ovarian Cancer Coalition’s Run/Walk season at its first event of the year.

The Infinity Braid: A Structured Top & a Weaved Tail

Making its debut at America's Beauty Show in Chicago, this particular style dubbed, “The Infinity Braid” by the educators at Pureology , features a structured top and then a secured weave design that falls next to the shoulder.

Woven & Spun Collection by Ruth Roche

Ruth Roche , global artistic ambassador for Pureology Serious Colour Care, likes edgy yet classic when styling avant garde hair. So when she started to develop her Beautiful Strange collection, she skewed toward simple and clean; unusual, without going over the top.

Makeover: Upgrading in the Purple World

This client liked her previous purple hair color and wanted to try it again! This time, colorist Amber Mahaffey added a little more pizzazz!

Product Spotlight: All-in-One Hair Products

Multi-tasking products make styling and protecting hair a one-step process. Some of these pack as many as 25 benefits in one application!

COLLECTION: Illusions by Ruth Roche

When Ruth Roche, Global Artistic Ambassador for Pureology Serious Colour Care wants to make a creative vision a reality, she turns to wigs."I always have some in my bag, and quite frankly, the way they morph from show to show happens to ...

TRANSFORMATION: It CAN Happen! Getting Your Client to Her Desired Red Haircolor

Has your client tried to go red before, but it never quite turned out the shade or tone she wanted? Getting your client to her ideal shade of red will keep her coming back for future visits with you! Here's a great example of a process that ...

TRANSFORMATION: Golden Box To Dimensional Ash Blonde

Alisha Jared (@alishajaredhairartistry) from Siren Salon in Vancouver says "My client came in unhappy with her existing color.  She had highlights that ended up too golden and decided to turn to box blonde to remedy them. Equally ...

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