retailing

4 Men's Hair How-Tos on 4 Hair Textures

MITCH the men’s line from Paul Mitchell , has launched its recent collection and campaign featuring real men with their individual stories and personal style.

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How-To Combine Salon Service & Retail Sales Techniques

"Salon services and retail products must always be combined into one conversation. If you only present salon service options, you are only doing half of your job."

Salon Today Recommends: Recruiting Students, Maximizing Your Color Business & Retail Tips

At SALON TODAY, we're always on the lookout for best practices and how-to case studies from salon owners on making business more efficient and profitable, and encourage our community to search for and share solutions. Here is a collection of success stories recently added to the Aveda Means Business blog. This series covers hiring strategies, strengthening retail with new promotion ideas, and helping staff grow color revenue.

Joel Warren Partners with Saks Fifth Avenue to Create The Salon Project

As he launches The Salon Project within Saks Fifth Avenue, Joel Warren designs a salon concept the elevates hairdressers as artists and gives them more control over the client appointment, treats the client to a more serene, bespoke seamless experience; and streamlines systems allowing for more business growth.

Learn How to Cut Through the Amazon Retail Jungle

Salon Today's cover owner Nick Arrojo to coach beauty pros how to cut through the Amazon jungle and ensure retail success in a class at the Goldwell Academy in Santa Monica, California, August 28.

Data-Driven Salon 2017: Ramping Up Retail

Allyson King of Hair+Co. BKLYN and Beauty 360 Consulting Group walks you through the data points of retail success and gives you strategies for engaging your team.

From Our Solo Artist Advisory Council: How To Effectively Retail and Grow Your Income

The SOLO ARTIST Advisory Council of industry experts offers tips and recommendations on retailing and setting goals for income growth.

How To Successfully Retail With Profit-Driven R.O.I Strategies

Salon industry veteran Alan Benfield Bush offers some tips for how to evaluate your product mix and how to set measurable retail goals.

Amp Up Your Solo Artist Business By Entering the Loxa Beauty Sweepstakes For the Chance to Win $10,000

Spring is the season for fresh, new makeovers—for you and your clients. Make over your consultation routine by sending clients Loxa Scripts for maintaining their new look and have the opportunity to win $10,000.

Why Professionals SHOULD Sell Retail Products

It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.

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