updos

Bridal Hair How-To: Fishtail Crown Updo

Nashville bridal stylist Trae Howard shares her step-by-step process to creating this fairy-tale look.

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Holiday Hairstyles You Create in Minutes

With very little time, very few pins, and a few well-chosen products, these styles will come together, beautifully.

Updo How-To: Twisted Tresses

Artist Haley Garber frequently reaches for the Alterna’s hero products when prepping for updos.

New Year's Eve Glam: Announcing the Party Pretty Winner

Find out who won the 2019 Party Pretty holiday styling contest, plus get inspired by the other finalists' last entries using HairUWear Pro clip-in extensions.

Sophisticated Textured Updo How-To

This upstyle is twisted into place with an easy-to-create technique.

Party Pretty Top 5: Tis the Season for Holiday Hair Inspo

The top 10 semifinalists were asked to create their best style on holiday-party-prepped hair for the second Party Pretty Challenge. These 5 are moving on to the next round as the Party Pretty contest finalists.

Updo Inspiration for Holiday Hair

These stunning examples of styling are perfect for holiday parties, winter weddings, and even cozy at-home date nights. Watch them come together in videos, too.

How to Build a Beauty Brand

Success strategies from Anne Maza of Olivia Garden, the co-owner of a company that has celebrated 50 beautiful years.

Alfaparf Milano Master Colorists Create Deep Dimension

Alfaparf Milano Master Colorists Lindsay Lane and Michele Flores use shades from the new Alfaparf Milano Dream Like Leonardo collection to create deep dimension.

Boundless Beauty: Deliver Style Diversity with the Proper Tools

This collection from Olivia Garden, and Artistic Director and International Educator Cherry Petenbrink, demonstrates the diversity of styles that can be achieved with proper tools and technique.

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