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PRAVANA Announces the Winners of "Show Us Your Vivids 2017"

Finalists were flown in from as far away as Australia and Alaska for the announcement of the winners, held live in Los Angeles.

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2017 MODERN SALON 100: Presley Poe @presleypoe

There are so many positive things to say about Presley Poe. In addition to posting the coolest color work and illusions, she is also a really wonderful person. MODERN has been following her forever--check out why she's in the 2017 MODERN SALON 100!

Pravana's Show Us Your VIVIDS is Back! Enter Now!

Entry submissions are open now until June 30, 2017 and will be judged based on creativity, technique, execution and overall impact.

Selena Gomez's Chocolate-Mauve Color is Giving Us Life

Selena Gomez debuted to fans her gorgeous, new chocolate mauve hair shade on her Snapchat account. The originator of the chocolate-mauve trend on Instagram, Hannah Edelman, tells us how to recreate the look.

How-To: Pastel Orchid Blends From Pretty Pink to Smokey Lavender

Using Vivids XL, Pravana's new extra large tubes of top Chromasilk Vivids colors, Presley Poe created this stunning color, as well as the makeup and wardrobe styling.

Tone-on-Tone Color Technique Offers Dimensional Color to All Clients—For Vibrant OR Natural Finishes

Goldwell's Nick Pagano outlines a color technique that plays with light and contour and can be applied to pastel, vibrant or natural shades.

Using Pravana's Blonde Wand for an Express Color Service

Pravana’s Regional Artistic Trainer Lissette Cruz demonstrates how to do a convertible color look using the Blonde Wand and Pure Light Creme Lightener.

21 Hair Color Transformations by Guy Tang

If you have a passion for hair and, especially, hair color, there's no doubt you've heard of Guy Tang. Tang took social media by storm through his constant postings of vibrant hair color finishes.

New Pravana Vivids XL Provide Extra Color in Top Chromasilk Vivids Shades

Pravana has chosen six of its top Chromasilk Vivids shades and is now offering them in extra-large tubes with three times the amount of color.

Watch: New Pravana Vivids Jewels Create Rich Gem Shades

Pravana  Artistic Educator Shurie Jenai used the new Pravana Vivids Jewels with Black and Clear additives to achieve true-to-gem shades to achieve this final look.