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Tone-on-Tone Color Technique Offers Dimensional Color to All Clients—For Vibrant OR Natural Finishes

Goldwell's Nick Pagano outlines a color technique that plays with light and contour and can be applied to pastel, vibrant or natural shades.

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Using Pravana's Blonde Wand for an Express Color Service

Pravana’s Regional Artistic Trainer Lissette Cruz demonstrates how to do a convertible color look using the Blonde Wand and Pure Light Creme Lightener.

21 Hair Color Transformations by Guy Tang

If you have a passion for hair and, especially, hair color, there's no doubt you've heard of Guy Tang. Tang took social media by storm through his constant postings of vibrant hair color finishes.

New Pravana Vivids XL Provide Extra Color in Top Chromasilk Vivids Shades

Pravana has chosen six of its top Chromasilk Vivids shades and is now offering them in extra-large tubes with three times the amount of color.

Watch: New Pravana Vivids Jewels Create Rich Gem Shades

Pravana  Artistic Educator Shurie Jenai used the new Pravana Vivids Jewels with Black and Clear additives to achieve true-to-gem shades to achieve this final look.

FORMULA: Vivid Color with a Butterfly Undercut

Party in the front, an even bigger party in the back!Presley Poe, Pravana artistic educator says she's a big believer in glitter, which is what inspired her to create this look in conjunction with Vivids. Customized creative color formulas, ...

HOW-TO: Pops of Jewel Tones Using Pravana Haircolor

We like to call this one the "hidden treasure" technique. This technique replicates the variance in tones and dimension found in a perfectly cut gem. The flashes of spectral colors and brilliance found in jewels are only evident after ...

Pravana's "Show Us Your Vivids" Contest Now Accepting Entries

From May 1 to June 30, Pravana is inviting students and stylists to share their best brightest color creations in its "Show Us Your Vivids" contest, using Pravana's color collections of Vivids, Pastels, Neons, Locked-In hair ...

Introducing New Vivids Jewels from PRAVANA

PRAVANA introduces three new VIVIDS inspired by nature’s brilliant gemstones. VIVIDS Jewels brings boldness and innovation to the VIVIDS Collection, offering rich color saturation and undertones that complement any skin tone. The three, ...

How-to: Festival Hair Three Ways for Three Days

For a multi-day festival, versatility is key. Fill your book with creative color and blowouts that will last for days for your Coachella and Lollapalooza-bound clients; after all, showers aren't typically associated with these events.Show ...