evoke brands

Katey-Bug Browne - Using Social To Grow Your Personal Brand

Throughout the last year and a half, Katey-Bug has reached levels of fame and check off to-do’s on her bucket list that most of us could only dream of.Recently named the Young Talent Pillar Ambassador of Wella's new Hairdressers at Heart initiative, social media has been a huge part of Katey-Bug's rise to success.

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Instagram's New Terms of Service – What You Need To Know

Are you using Instagram for you salon or personal brand? Social media expert, Kelly Ehlers, breaks down what you need to know about the recent controversy surrounding their new Terms of Service (TOS) and Privacy Policy. It’s true, not many people actually bother reading the lengthy legal statements – but this particular update to the apps terms was one that garnered much attention.

Facebook “Nearby” Feature, Allows Fans to “Rate” Your Salon

Facebook has updated yet again! Social media expert, Kelly Ehlers, explains what Facebook Nearby means for your salon's marketing.

Where’s My Salon When I Search in Google? Understanding S.E.O.

Search Engine Optimization (S.E.O.) is an online marketing tactic to improve a website's position within a search.Think of it as similar to top of mind awareness for your salon...in today's world Google does much of our thinking for us, so if your salon is at the top of Google's mind, you're at the top of the clients mind as well.

Using Social Media and SEO to Fill Your Books

Meet Kat Ross, co-owner of Sin 7 Salon, who’s found a new way to harness the power of a digital culture to fill her books. What is Kat's secret? S.E.O. – and no, it's not a newly discovered form of life in space, the term S.E.O. stand for Search Engine Optimization and in this blog post we’ll share a bit more on how she’s using social media and S.E.O. to drive traffic to her salon.

Brig Van Osten, Shear Genius winner, on Tweeting in her Pajamas

Brig Van Osten, Shear Genius Winner has got it going on with her social media accounts. Kelly Ehlers interviewed Van Osten about p!ay hair lounge, Twitter, and using twitter to promote her business.

Innovation Spotlight: Dolce Salon Uses Twitter to Fill The Books

The fourth installment in social media expert, Kelly Ehler's, Twitter series looks at how one salon's social media strategy uses their 56,000 social media fans to bring in real live business.

Where did my updates go? Updating Newsfeed Posts

Have you noticed that when you "like" a page on Facebook that's as far as your interactions have gone? Never fear faithful Facebook followers! Here is a quick how-to and an easy solution to revamp your Facebook news feed.

Give Plenty of Water and Sunlight--Grow your Twitter Following

This step by step guide to building your Twitter following for your salon by integrating your online presence into the salon experience with three simple steps.

Manage, Moderate or Create – Facebook Rolls Out Admin Functions

Facebook has added a new feature that allows page owners to designate different access. This article shows you how this fits into your salon's social media strategy!

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