How to Build a Beauty Brand
Success strategies from Anne Maza of Olivia Garden, the co-owner of a company that has celebrated 50 beautiful years.
Success strategies from Anne Maza of Olivia Garden, the co-owner of a company that has celebrated 50 beautiful years.
This collection from Olivia Garden, and Artistic Director and International Educator Cherry Petenbrink, demonstrates the diversity of styles that can be achieved with proper tools and technique.
Smooth, sleek finishes are a signature staple for Ohio-based stylist Caralee Pridemore. The bridal specialist is able to create intricate and detailed updos that still have an air of elegance and uniformity. Pridemore knows the perfect updo starts with the right foundation. She told MODERN that her recent tool must-have when creating her looks is the new Olivia Garden Ceramic + Ion Professional Flat Iron.
Petenbrink is best known for her credited work on the Hunger Games film series along with her styling of stars.
While conceptualizing the latest collection for Olivia Garden, session stylist Steve Elias was inspired by the brand’s name. “It’s too simplistic to say, ‘Let me create a garden-inspired collection because your brand is called Olivia Garden,’” Elias says. “Using Olivia Garden tools for the last three years on collections and editorial work has allowed me to push my creative work further.”
Olivia Garden has launched their new Stylist Roll-Up Tool Bag, which stores styling tools and makes transporting them easier.
The holiday season is upon us, and the joy of giving is the perfect reason to promote festive gift sets at your salon or give to your own clients, friends and family. Here is MODERN's 2018 Gift Set Guide.
The collection uses a new proprietary bamboo technology with an anti-slip grip and ergonomic handle that is softer, more durable and easier for styling.
Olivia Garden's Ceramic + Ion Professional Hair Dryer is engineered with a powerful professional motor and advanced ion technology. This dryer delivers exceptionally fast drying and controlled styling.
This year, Olivia Garden will debut two new Special Edition Breast Cancer Awareness collections: a NanoThermic Ceramic + Ion Brush Set and Shears Set. A portion of proceeds from all sales of these special-edition collections will be donated to Breast Cancer Research.
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