Close

Abba

How Stylists Prepare for the Biggest Night in Fashion

It’s the Oscars of the East, a fashion and beauty extravaganza, and the hairdressers who are asked to style the Met Gala really go the extra mile in their preparation.

Read more

How to Prep and Style Hair for Perfect Beach Waves

Hello warm weather and welcome back beach waves for another season of perfectly tousled texture! Stylist and salon owner Brittany Chevillet explains how to achieve long-lasting beach waves using ABBA Curl Prep Spray.

Abba Releases Curl Prep Spray and Curl Finish Spray

Curly-haired clients will be rejoicing, thanks to two new products from Abba: the curl prep spray and the curl finish spray.

Abba Releases Always Fresh Dry Shampoo

Designed to cleanse and refresh hair when hitting the shower isn’t an option, this light-weight formulation includes the company’s patented ProQuinoa Complex.

ABBA Releases New Volume Foam Styling Mousse

The mousse's clean-ingredient alcohol-free formula extends the life of any blowout with its light-to-medium hold for lift and shape.

ABBA to Unveil New Packaging and Formulas in the Spring for its 30th Anniversary

Each product now features subtle hues nodding to nature’s beauty, and treatment categories are now more easily recognizable via iconic botanical imagery and a color coded system.

ABBA Pure Performance Hair Care Launches Preserving Blow Dry Spray.

The formula delivers a frizz-free blowout while protecting strands from heat damage,and adding light hold and shine.

The Met Gala 2017: Stella McCartney and Kate Hudson by Peter Gray

While fashion is the focus at The Met Ball, celebrity stylist Peter Gray created sleek, memorable designs for both Stella McCartney and actress Kate Hudson.

Vintage Bombshell Color and Style on Emma Roberts

Award-worthy vintage glam by Nikki Lee on Emma Roberts, working with Abba products.

6 Tips for Successful Salon Retailing

Alan Benfield Bush encourages stylists to educate first and the sales will follow.