6 Tips for Successful Salon Retailing
Alan Benfield Bush encourages stylists to educate first and the sales will follow.
Alan Benfield Bush encourages stylists to educate first and the sales will follow.
ABBA Pure Performance Hair Care, one of the first professional salon brands to feature vegan and gluten-free formulas, was founded in the 1980s by hairdressers and entrepreneurs, Jim Markham and Alan Benfield Bush. Today, the team behind the ...
Alan Benfield Bush, co-founder of ABBA Haircare, former director of Vidal Sassoon schools in California and esteemed educator, offers a universal languauge for talking about technical haircutting with his Method program, a trademarked ...
Recently, ABBA assembled a team in Los Angeles to create inspiring new looks from the brand, using as their starting point two contrasting iconic female types—the Ingenue and the Femme Fatale.
One look, two ways. The Abba Creative Team’s 2013 collection features versatile haircuts. By adding texture to these polished looks, a playful edge is achieved. The 2013 Abba collection is a story that finds harmony in poetry, romance and design. Like the sonnets they are inspired by, each cut has a repetitive element with a romantic feel.
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