Alfaparf

Tune In To “Hairstyle: The Talent Show! ” Hosted By Rossano Ferretti, Airing Now On Discovery+

A new competition show is showcasing the artistry of professional hairstyling and placing it on a worldwide stage. “Hairstyle: The Talent Show!” is airing now on Discovery+ and the winner will receive $150,000 value in prizes.

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Alfaparf Milano USA Announces 2022 Colorist of the Year

Alfaparf Milano Professional's second annual Colorist of the Year Contest to highlight the excellence and talent of hair stylists in the country was awarded this year to Amber Maynard.

Blonding Naturally Evolves: Alfaparf Milano Introduces Color Wear Gloss Toner

This new liquid demi-permanent color gives stylists and their clients everything they want for a perfect blonding experience.

Formula Alert: Face Frame, Toner and Base for a Gorgeous Glow-Up

This gorgeous glow-up was created by Alfaparf Milano’s US National Artistic Director Cassie Siskovic @cassiskovic. She creates rich depth, throughout, and a flattering frame of light around her client’s face.

Inside Demi Lovato’s Bold Blonde Undercut with Amber Maynard Bolt

Demi Lovato’s longtime hair colorist takes us behind the scenes of the singer’s seriously cool hair transformation.

Alfaparf Milano Launches Stylist Relief Fund and #SilverLinings Campaign

Alfaparf is asking stylists to share their #silverlinings story on Instagram. Stylists that share their stories are automatically entered to participate in the $400 dollar giveaway of the Alfaparf Milano Stylist Relief Fund.

How to Achieve Brighter Blondes with Less Maintenance

Erin Mills is a stylist and salon owner in Orlando, Florida, who specializes in blonding. In this video tutorial, Mills demos her umbrella pattern using Alfaparf color to achieve bright blondes with low maintenance for healthier hair.

Mastering The Four Strand Braid

Haley Garber has mastered braids of all shapes, sizes, lengths and textures. Here she shares her tips and tricks on creating the perfect four strand braid.

Announcing the Making Waves Winner, Plus Finalist Entries

Our five finalists were sent a Challenge Box with styling products from Milk_shake’s Lifestyling line of stylers. They were tasked with using at least two of the products to create their final best-in-boho submission.

Hair Color How-To: Blue Jean Baby

Colorist Hailey Mahone uses Alfaparf Milano to create this iconic blue color.

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