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Color Transformation How-To: From Virgin Blonde Hair to Vibrant Red

Colorist Britny Bassett demos how she took a client with virgin level 8/9 strawberry blonde hair and turned her into a vibrant redhead in this tutorial.

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How to Use Green to Make Rose Gold

California colorist Sadie Gray shares her formula and steps to using Green from Aloxxi's Ultra Hot Fashion Tones in this video tutorial.

How To Nail The Natural-Looking Hair Color Trend

In the salon, it’s the natural-looking blondes, brunettes and reds that generally fill the books.

Copper Fire Hair Color: Diamond Strike Technique from Aloxxi

Aloxxi Creative Team members Teri Dougherty, Michael Dueñas and Peggy Wright use their Diamond Strike Technique to create a copper fire hair color.

How-To: Hairline Halo Technique

In between balayage services, this touch-up technique keeps color light and bright and beautiful.

Create an Elegant Updo Using Just One Styling Product

When it comes to the perfect product for upstyles, the powers of volume, grip and hold are musts. Artist Haley Garber uses Aloxxi's Bombshell all-in-one styler when creating her beautiful braids and updos. 

Aloxxi Violet Shampoo Busts Brass

This deeply pigmented formula gently cleanses hair while providing hydration and without compromising blonde tones.

How to Add Extra Texture to Your Updos

San Diego stylist Sara Ortega uses the new Aloxxi Bombshell Volumizing Grip styler to create the grip needed to keep this cascading updo in place.

How-To: Aquamarine Dream with Tousled Texture

Artist Connective member Mirella Manelli uses Aloxxi's Instaboost Conditioning Color Mask in Aquamarine Dream and the new Bombshell Volumizing Grip Styler for this perfect summer look.

Aloxxi's New Bombshell Volumizing Grip Styler Gives Hair a Soft, Touchable Finish

The importance of a good foundation cannot be overemphasized when it comes to upstyling.