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American Wave

Arrojo’s Undefined American Wave Technique Is All About Customized Texture

Lina Arrojo showcases custom-made curls with American Wave, a professional salon service designed to create soft, natural-looking wave and curl patterns with bounce, body and movement.

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ARROJO Exposé Heads to El Rey LA On Dec. 5

After an exciting east coast tour that took the ARROJO Exposé show to more than a dozen cities, reaching thousands of stylists, Nick Arrojo and his Creative Team are closing 2016 by bringing a new edition of Exposé to stylists on the West Coast.

The American Wave: How-To Get Perfect Beachy Texture

Learn more details about the American Wave, including sectioning and wrap, from Arrojo artist Amber Lastoskie in this video how-to.

5 Questions for Nick Arrojo

Known for his skill in razor-cutting, his schools and his salons, Nick Arrojo was hosted by Cosmetologists Chicago at the Greenhouse Theater in Lincoln Park on Aug. 8, 2016.Arrojo and his creative team focused on Arrojo's American Wave, a ...

The InterMixture Collection by Arrojo Uses American Wave to Show the Latest Trends in Texture

Celebrating the beauty and grace of texture in the hair, the InterMixture collection by Arrojo offers fresh and contemporary inspiration to light the creative spark of hairdressers, while giving clients a new range of sexy and vivacious ...

MODERN REPORTS: ARROJO Expo in Chicago

The ARROJO Expo was on March 23, 2014 in the Park West building in Chicago, and nearly 400 people attended.

Happy Mondays At Arrojo Studio: American Color Wave Launched

The "Happy Mondays" program at Arrojo is bursting at the seams. At the most recent, the new American Color Wave was launched to 100 salon professionals. Learn more about the program and wave here.

NEW TREND: The American Wave—From Beach Waves to Full-Blown Curls

The American Wave System, created by Master Stylist Nick Arrojo, is a new and exclusive wave and texture enhancing system that creates a range of customized hair textures and lengths, from cascading beauty waves to full-blown curls.

Behind the Scenes at the Arrojo Expo

In these videos, we get a behind the scenes view of what went on at the Arrojo Expo. At the American Wave Certification, Rudy offered insight and at the owners summit, Jerry Gordon offered words of wisdom about setting goals.

Nick Arrojo On The Arrojo Expo and More

Nick Arrojo fills us in on activities including Arrojo Expo and the American Wave