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American Crew

See the Winning Looks from American Crew's 2021 Global All-Star Challenge

An annual competition over 20 years in the running, American Crew All-Star Challenge highlights world-class talent in men’s grooming. Take a look at the winning looks created by 2021's five Global Champions.

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How-To: Jonathan Daviss' Style Details for the MTV Awards

Men’s groomer Christine Nelli used American Crew from start to finish for this award-worthy look and shared how she achieved it.

Men's Trends: The New Man Is Here

Men’s trends reveal that people are ready for new models of masculinity that break gender barriers and embrace new textures and cuts.

American Crew Introduces The 2021 Collection: HQ

A trend offering that takes old-school barber techniques to new heights.

American Crew Announces US Winner of 2020 All-Star Challenge

The All-Star Challenge encourages barbers and hair stylists from across the globe to showcase their top-tier technique and skill by creating original looks.

American Crew Grows Beard Line With Moisturizer and Wax

The company says the two new products are designed to simplify the grooming routine.

How to Get Your Male Clients to Use a Blow Dryer

Paul Wilson, American Crew Global Artistic Director, shares his tips on introducing the blow dryer to male clients during the brand's 25 anniversary celebration in New York City.

7 of Your Best-Selling Texturizing Pastes, Creams, Fibers and Pomades

Love that messy, undone look on your short-haired clients? MODERN’s Instagram followers—all one million of you!—tell us their favorite texturizing products to retail.

Grooming Revolution: How Men's Styling Has Evolved

It doesn’t sound hyperbolic to be certain that the men’s grooming boom is here to stay—but, it hasn’t always been that way. Paul Wilson, American Crew Global Artistic Director, talks men’s grooming history, trends and the everlasting importance of education.

Specializing in Men: Six Winners of "The Look" Competition

“The Look” competition shines spotlight on six pros from among Sport Clips Haircuts' 18,000 stylists.

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