PUNKATURE: The Inaugural Collection from the Aveda UKI Artistic Team

The Aveda UKI Artistic Team, led by visionary Creative Director and Aveda SVP, Global Professional Artistry, Antoinette Beenders, proudly presents PUNKATURE – an avant-garde cut and color collection that captures the bold and unapologetic spirit of 90's London.

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Aveda Arts Turns Backstage Into a Classroom

A group of Aveda Arts & Sciences Institutes students recently had a chance to participate in an editorial photoshoot that doubled as a masterclass in cosmetology.

Aveda Announces the Vortex Collection by the Van Michael Salon Team

Celebrating Aveda’s global artistry merged with the avant-garde approach of the Van Michael Salon Team, the collection introduces a unique approach to color and technique for 2024.

Aveda Announces the "See Color in a New Light" Collection

Aveda's "See Color in a New Light" Collection by Masa Honda, creative director of Aveda Japan, introduces Fall 2023 color trends and techniques.

A.P.O.H.: A Collection by Antoinette Beenders and X-Presion for Aveda

See the latest, colorful hair collection from Aveda and their Senior Vice President of Global Artistry, Antoinette Beenders in collaboration with X-Presion.

Aveda Joined Stella McCartney Backstage to Kick off 2023 Spring-Summer Collection

The Aveda artist team, led by Antoinette Beenders, styled models, influencers, and performers including the LA Roller Girls and Beth Ditto.

Aveda Announces Luis Gonzalez as Color Director on Aveda’s North America Artistic Team

Gonzalez will be providing the professional community in the Aveda North America network with annual color collections, and lead education classes in select Aveda salons.

TRENDING: Candlelight Blonde by Aveda’s Ian Michael Black

Summer is bringing a little boldness for blondes. Here are the step-by-steps for the hot trend.

Transforming a Historic Building into a Gentleman's Retreat in Seattle

High-end, unique finishes that are locally sourced create a rich grooming retreat for men retreat in Seattle, as well as several interesting design stories to share with patrons.

Aveda Announces Collaboration with 3.1 Phillip Lim for 2021 Holiday Collection

The Aveda x 3.1 Phillip Lim collection features limited-edition hair accessories and gift packaging that celebrate the botanical world of beauty and purposeful spirit of giving.

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