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Sustainably-Minded Beauty Students Awarded Sustainable Success Scholarships 

Three sustainably-minded beauty school students have been named recipients of the Sustainable Success scholarship awarded by the Horst M. Rechelbacher Foundation and administered by Beauty Changes Lives.

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Aveda Activates 3.6 Acre Solar Array at Minnesota Headquarters

New solar array will provide 50% of manufacturing facility’s annual demand and will offset more than 1,100 metric tons of CO2 per year.

Thoughts on Returning to the Salon

During the COVID-19 crisis, this stylist looks forward to being back with her clients and her team. "There is a lot of anxiety now so I want to be part of a safe space where clients can be heard and cared for."

Aveda Launches Aveda Cares, a Relief Program to Benefit US Salons and Stylists

The multifaceted initiative will help salons prepare to recover from COVID-19 related closures.

How One Salon Cut Color Waste And Now Saves Thousands Of Dollars

Facing substantial color waste at the salon? Learn how to save money with a new salon system designed to manage backbar usage.

Aveda and Stella McCartney Show Power of Activism at Spring Presentation

On June 14, Aveda and Stella McCartney teamed up during Milan Fashion Week to encourage guests to protect the future of the planet.

Spring-Approved Makeover: Creamy Blonde and Fresh Shape

This colorist brightened and lightened up her client's look. Find out how.

Hilaria Baldwin Unveils Aveda Sustainability Installation in NYC

On Tuesday, April 2, in line with the beginning of Earth Month, Environmental Advocate and Wellness Expert Hilaria Baldwin teamed up with Aveda to unveil an art installation made from 100% recycled materials at FIT in New York City.

Lift Without Lightener: The Secret for Natural Blondes Who Want to Be Baby Blondes

An Aveda product and formula that is very customizable and easy-to-use.

Aveda Reformulates its Shampure Nurturing Shampoo and Conditioner to Be Silicone-Free.

Instead of using synthetic silicones to get the slip and softness of a normal shampoo and conditioner, the vegan, 95% naturally-derived products are formulated with Abyssinian oil, a natural silicone alternative. The products are still infused with Aveda’s calming, 100% naturally-derived, fan-favorite Shampure aroma.