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Aveda Is Releasing a Limited Edition Shampoo Bar for Earth Month

This sustainability leader will launch a limited edition shampoo bar as part of its efforts to bring clean water to people in need.

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Aveda Cuts 2 Feet of Hair From Influencer's Famous Long Locks

Sophia Roe had never cut her hair before meeting (and putting her trust in) Renee Gadar. This transformational cut shows the importance of safe spaces for textured hair, so clients like Roe can reframe the experience Black women have when they go to the salon. 

Virtual Aveda Master Jam Supports California Salons

Aveda brings together eight master artists for a virtual event to support California salons as they reopen after months of state-mandated closures.

Aveda Names Arizona Muse as First Global Advocate for Sustainability

The fashion model and climate activist takes on a new role in prestige hair care, spreading the word about Aveda’s vegan future.

Aveda’s Beauty Products Are Now 100% Vegan

All choices have an impact, and Aveda is dedicated to setting the standard for environmental responsibility.

Aveda’s New Botanical Repair Provides Bond-Building Repair

Aveda’s new botanical repair™ collection of retail and professional products were developed in Aveda's botanical research laboratory, leveraging the brand’s expertise in plant-powered hair care.

Sustainably-Minded Beauty Students Awarded Sustainable Success Scholarships 

Three sustainably-minded beauty school students have been named recipients of the Sustainable Success scholarship awarded by the Horst M. Rechelbacher Foundation and administered by Beauty Changes Lives.

Aveda Activates 3.6 Acre Solar Array at Minnesota Headquarters

New solar array will provide 50% of manufacturing facility’s annual demand and will offset more than 1,100 metric tons of CO2 per year.

Thoughts on Returning to the Salon

During the COVID-19 crisis, this stylist looks forward to being back with her clients and her team. "There is a lot of anxiety now so I want to be part of a safe space where clients can be heard and cared for."

Aveda Launches Aveda Cares, a Relief Program to Benefit US Salons and Stylists

The multifaceted initiative will help salons prepare to recover from COVID-19 related closures.