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Basim Shami

Scruples and Beauty Elite Group Share Big Plans for a Bright Future

Scruples Professional Salon Products, Inc and Beauty Elite Group (BEG) celebrated BEG CEO Basim Shami’s birthday and the merging of their two families with a  celebration in Houston, TX on October 3rd at the Post Oak Hotel.

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Beauty Industry Group Acquires Hidden Crown Hair Extensions

Hidden Crown was started in 2013 by Shelley Goodstein and has been worn by celebrities and influencers such as Khloé Kardashian, Hailey Baldwin and Iggy Azalea.

Scruples and Beauty Elite Group to Merge

Scruples Professional Salon Products, Inc and Beauty Elite Group are merging, effective October 19, 2017.

Beauty Elite Group Announces Acquisition and Development Plans

Basim Shami's Beauty Elite Group has acquired Fuel Hair and plans new co-branded line.

Farouk Systems Signs Miss Universe Sponsorship Agreement with WME|IMG

 Basim Shami, CEO & President of Farouk Systems USA,  announces the company’s newly formed business relationship with WME|IMG for the upcoming 64th Annual Miss Universe Pageant. With over 80 contestants from around the world ...

Farouk Systems Signs Retail Promotions Agreement with Univision Communications Inc.

Farouk Systems USA announced the signing of their first promotional agreement with Univision Enterprises, the products and services division of Univision Communications Inc. (UCI), a leading media company serving Hispanic America. The ...

Farouk CEO Supports and Is Honored By Local Charity

On Wednesday, October 7, 2015, The Navigation Area Business Association (NABA) Shoes for Kids Organization held an honorary birthday luncheon for Farouk Systems CEO, Basim Shami at El Tiempo Restaurant in the East End community of Houston.  ...

Modern Reports: Farouk Cancun 2015

The Event: Farouk Cancun 2015 conference, Sept. 18-22, 2015, at the Moon Palace Golf & Spa Resort in Cancun, Mexico.The Details: Thousands of stylists, distributors and media from around the world traveled to Mexico for Farouk Systems ...

Basim Shami Recognized by Mexican American Chamber of Commerce

Farouk Systems Inc. announces that CEO Basim Shami was recently recognized by the Texas Association of Mexican American Chambers of Commerce (TAMACC) for his awareness and advocacy in taking a stand against ...

Choose Beauty: An Interview with Farouk Shami, The CHI Man

American by ChoiceThe Founder of Farouk Systems, Farouk Shami, believes in the principles of hard work, education and doing the right thing and has applied them for thirty successful years.  My hometown: The Woodlands, TXBeauty industry ...