Bio Ionic

The Key to a Healthier and Faster Blowout

With the new GrapheneMx Dryer and brushes from Bio Ionic, stylists are able to achieve sleek and shiny blowouts without sacrificing the health of the hair.

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Get Long-lasting Results With Bio Ionic's GrapheneMX Collection

The collection is designed to elevate moisturizing heat with its Ion booster.

Turn Up the Heat with Bio Ionic's New GrapheneMX Collection

The new collection limits hair’s exposure to heat and damage.

JD Beauty Acquires Ouidad

JD Beauty Group  announces the acquisition of Ouidad , the curl expert haircare and styling brand.

Gebhart Joins FHI Heat as New Company COO

Thomas Gebhart, formerly of Eurasia Concepts dba Bio Ionic/Agave Healing Oil, has joined California-based Luxury Brands LLC dba FHI Heat as its newly appointed Chief Operating Officer.

Our Favorite Hair and Makeup from the 2018 Met Gala

The Met Museum Costume Institute's theme for 2018 is "Heavenly Bodies: Fashion and the Catholic Imagination." The exhibit is designed to ignite conversation between religious artworks and high fashion, as further expressed as Hollywood's best and boldest ascended upon the Met Gala's red carpet for an evening of unforgettable looks emphasized further by selections in hair and makeup.

See the Wedding Belles Top 5 Finalists' Entries and Vote for Your Favorite

Our Wedding Belles finalists share their final submissions and how they created the looks. Plus, YOU get to decide who wins a spot on our Artist Collective.

Cut and Conditioning Treatment Reveals Beautiful Hair

Get the details for this cut and conditioning treatment that revealed a beautiful look.

JD Beauty Group Acquires Bio Ionic

JD Beauty Group, the parent company of WetBrush, has announced the acquisition of the Bio Ionic brand of professional electrical beauty appliances.

CORRECTION: Banded and Spotty To Blonde Melt

Get the details for this color correction, from banded, faded and spotted to balayage melt.

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