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Platinum is a Lifestyle

And it begins with the consultation. Video of the steps, plus suggestions for getting a full hair history from your client.

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At Work and Happy to Have Her Hands Back in Hair

Stylist Janel Latessa worried that her clients would be hesitant to return. The opposite has been true. Read about her successful reopening and get some tips for navigating your own return.

Need a Lift? The Lightener Behind These Inspiring Blondes

Clients who have waited to see their stylists may be returning with dark roots, stubborn greys and a desire to be lighter and brighter, fast. Save these examples for your blonding inspo board and find out the artist's secret to tailored blondes.

WATCH: Easy Base Break Technique

How to create a seamless blend.

Global Platinum Bleach Out

Anthony Marmiani (@AnthonySlays) says guest Sam “came to me with hopes of being a platinum blonde global bleach out." It took work and sensitive formulation, but mission accomplished.

Broken and Banded To Hot Blonde

This client found her new colorist (one of MODERN's faves) on Pinterest. Learn more about this color correction and how her new colorist fixed the banding while maintaining the integrity of the hair - all while bringing her to a dimensional platinum.

The Satisfying Blonde

Amy Malarchik has been referred to as the “Transformation Queen." This color conversion is particularly inspiring. Noting that she is the ideal client to get the brightest blonde, Malarchik says she has "a base color that just lifts to the perfect pale yellow where the toner can do everything I want it to." See what happens after some highlights and perfect toning.

Great Color Correction In Three Steps

This client went to another salon and had a bad reaction to bleach. A correction was needed by the time she got back to her favorite colorist. Get the details for this "fix" in 3 easy steps.

2 Steps To A Better Blend

Although this looks like a more complicated correction, this client's new colorist was able to offer a better blend in just two steps.

Hair Color Makeover: Easing Into Gray

There comes a tipping point for many clients when they have to decide whether they want to sign up for the ongoing commitment of gray coverage. Learn how to transition a client into a cool blonde that will blend seamlessly with the existing gray.