Create Your Account

Carlos Valenzuela

Macho Makeup Part Two: The Photo Shoot

Before you click a camera, know this: why are you creating the images? The success of a photoshoot hinges on your answer. Even if it’s just for fun, set a goal or purpose and stay focused to attain good results, otherwise, it’s like shooting fish in a barrel—you might get a nice photo, you might not.

Read more

Macho Makeup Part One: The Concept

In planning our photo shoot, we asked the question: men with makeup, what is it? They have to be men who wear cosmetics for a more significant reason than to cover up a pimple. They want to look better and maintain an air of naturalness. It has to complement their lifestyle, I said to the team.

The Last Beauty Show   

"I heard myself say I might not be back next year because my knees refuse to hold me up for two hours—and they cried. Then, they stood and applauded for what seemed an eternity—and I cried."

Salon Pros, Take The Seven-Day Fresh Start Challenge

After an unprecedented and crazy time, how do you want to move forward? What do you want a workday to look like?  What needs to adjust,  stay in your life or go? Here’s an opportunity to rethink how to lead a more fulfilling life and reprioritize your needs, wellness, and health.

How to Boost Your Daily Creativity

How do you motivate yourself to stay present? And do your best? I mean, it’s too easy to wander off, isn’t it? Here’s how I’ve learned to be up for whatever the salon day throws at me.

Lies We Tell Our Clients

We fudge the truth if it hurts. The truth is often an insult. Reality often will do nothing for a client’s confidence.

The Three-Minute Consultation

The number one reason a client moves to another salon goes like this: “I always walked out looking the same.”  How did this happen? You stopped doing a consultation for returning clients because familiarity fooled you into thinking you knew the client so well it wasn’t necessary. Wrong.

Three Things to Never Share with Clients

It’s easy to forget that the real reason a client is in your chair is to get their hair, nails, or skin done. There are three items I would never share with someone I see every six weeks for a paid service—no matter how cool they are.

How New Government Proposals May Impact Salon Professionals

Washington's too crazy for me—that's what I always thought, until Covid hit me. And that's when I started paying more attention. Read on for some of the proposed budget plans that could offer some relief to salon pros.

8 Ways to Create a Bright, Happy Salon

Check out the list of proven salon happiness enhancers to add to your motivational arsenal.

a Bobit media brand

Create your free Bobit Connect account to bookmark content.

The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!

Create Account