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Color Wow

Protecting Hair Color and Promoting Hair Health: Color Wow Color Security Shampoo

Gail Federici, CEO of Federici Brands, LLC, creators of Color Wow, has a guiding mission: to create products to solve the beauty problems that are plaguing women everywhere. Widely recognized as a universal beauty complaint is the issue of hair loss and thinning, which can be attributed to everything from diet to stress to hormones. Federici, however, thinks that one cause may be traced back to something as simple as shampoos.

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Color Wow Wins CEW Indie Beauty Award

Color Wow hair care was named “CEW Indie Beauty Award Winner, 2016” at this year's CEW Beauty Awards ceremony in New York City, recognized for its visionary, pragmatic, problem-solving approach to addressing the many issues unique to color-treated hair.

Modern Exclusive: Gail Federici, Creator of Color Wow, Keeps Solving Problems

Gail Federici, chief executive officer of Federici Brands LLC, created the Color Wow Root Cover Up, a professional range of products in seven shades. An entrepreneur who looks for real problems to solve and holes in the marketplace to be filled, ...

Nicola Clarke Appointed Creative Color Director for Color Wow

Nicola Clarke is Color Wow's new creative color director. Based at London's John Frieda Salons, Nicola has a dedicated list of celebrity clientele that includes Kate Winslet, Cate Blanchett, Kate Bosworth, Scarlett Johansson ...

Shelf Life: Trending Products in 2015

Problem-solving was the name of the game in 2015. This year’s product-related headlines ensured clients looked their best long after leaving the salon.

The Wow Is Now: New Commercial for Color Wow

Color Wow by Gail Federici, co-founder of John Frieda’s hair care, is a complete range of products that resolve problems associated with color-treated hair including camouflaging and blending grow out. Recently, Federici and her team ...

Color Wow: Technology Based Solutions

Who We AreConceived by Gail Federici, CEO of Federici Brands, and formulated by cosmetic chemist Dr. Joe Cincotta, Color Wow offers a complete range of technologies that resolve problems associated with color-treated hair. For the 75 percent of ...

How to Make Root Touch-Up Products a Business Builder

Touch-up powders and sprays have taken the industry by storm—but how can you make these miracle products a business builder and keep color clients in your chair every six weeks? If you keep an ear to ...

CEW Insiders' Choice Beauty Awards Winners Announced

The CEW awards were announced today. Get the details here. Congrats to Kerastase, Color Wow, Living Proof, Aveda and GLAMGLOW.