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GOING LIVE: Tips From Shelley Gregory

Shelley Gregory has been having success with going live on her various platforms, as well as adding video posts to her Instagram page. In this video, Gregory shares her tips on lighting, background, angles, music and more.

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Viral Facebook Post Creates Awareness About Hairdresser Pain

A Facebook post graphically showing hairdresser pain goes viral, but can you believe everything you see?

Sue Pemberton Shares Her Secret for Remembering Color Formulas!

Get the MIA app that color connoisseur Sue Pemberton used in her Facebook Live for free today!

How to Merge Old-School & New-School Marketing Techniques

When it comes to building a personal brand, a careful balance of classic skills and new platforms are the keys to your success. In the branding world, some efforts go as far today as when your grandparents were networking and building brands and businesses. Arguably, the heavy saturation of social media, cell phones and email is making the desire for face-to-face interactions and physical—not digital—information even more valued now than in recent years.

Update: Vein Pain Gets Social Media Reactions

Last week’s Healthy Hairdresser report on leg veins resonated with MODERN SALON’s Facebook fans. It seems that a lot of you are suffering with varicose and spider veins. “Big and ugly” was how one hairdresser commenting ...

Live, from Anywhere You Want…it’s Facebook!

100 million.That’s how many hours of video Facebook users watch every day! Video is huge for the social media giant, and one of the platform’s most recent updates only confirms that fact. (Side note: if you’re not already ...

Social Studies: How to Use #Hashtags

For a word only added to the dictionary in May 2014, the hashtag has really blown up.Definition in Merriam-Webster dictionary: “A word or phrase preceded by the symbol # that classifies or categorizes the accompanying text (such as a ...

A Lesson in Social Media Etiquette

Think of your social media channels—Facebook, Twitter and Instagram as your first interview. This doesn’t mean shut everything down, but make sure the content you are displaying shows off your talents, personality ...

The Digital Director

I have class coming up in just about a month at the brand new Goldwell KMS California Academy in NYC and later this year at the Santa Monica Academy called The Digital Director 101 and 102. What I love about this class is, NOW is the time for ...

The Sizing Guide to Social Media Success

Our quick-take Facebook infographic will walk you through Facebook’s dimension guidelines needed to ensure you’re up-to-date and formatting correctly.