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Fernando Romero

Bio Ionic StyleAwards Returns for a Second Year

A styling challenge for stylists to gain exposure and industry recognition.

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Dry Hair in Under 10 Minutes with Bio Ionic's 10X Pro Ultralight Speed Dryer

Bio Ionic's 10X Pro Ultralight Speed Dryer is designed to dry hair in under 10 minutes. Not to mention, it's also eco-friendly—emitting zero EMF, Ozone or carbon micro particle emissions, all while using 75 percent less energy than most other dryers.

Your Big Break is NOW! Enter Bio Ionic's Style Awards Competition on Instagram

Now, more than ever could be your chance to get your BIG BREAK in beauty, and Bio Ionic is here to help. Your first step is submit an image of your work using Bio Ionic tools on Instagram, then tag #bioionicstyleawards. Four lucky hairstylists will be chosen and flown to Hollywood, where a grand prize winner will be declared. Are you the next star of Bio Ionic's Style Awards? You could be!

An Invite to the Most Beautiful Party in Hollywood: The Bio Ionic Style Awards, April 24th

Bio Ionic partnered with MODERN SALON and L’Oréal-owned distributor SalonCentric on a nationwide hunt to give one hairstylist the biggest break of their career. The top four lucky hairstylists selected from the #MYBIGBREAK Instagram ...

Bio Ionic Inspires Stylists to Share Their Story

Award-winning hairdresser and salon owner, Fernando Romero, formed his company, Bio Ionic, after discovering the ability of natural negative ions to dramatically but gently change hair texture. Working with this technology of IonTransformation, ...

Tom Gebhart Joins Bio Ionic as COO

In its 15 years, Bio Ionic ionic hair care technology has introduced NanoIonic™ tools, the Retex Japanese straightening, the Agave story, and patented appliances like OnePass, 10X dryer, and StyleWinder.President and CEO of Bio Ionic ...

PERSONAL STYLE: Fernando Romero, the Bio Ionic Man

If "dashing" isn't his middle name, it should be. Meet Fernando Romero, Founder and CEO of Bio Ionic.

A New Way to Smooth with Bio Ionic Agave Healing Vapor Iron

Combining the beauty benefits of natural agave nectar with their proprietary technology, Bio Ionic introduces Agave Healing Vapor Iron to smooth and infuse in a quick pass of the iron.

Agave Launches in Europe

Bio Ionic, manufacturer of thermal styling tools, launched its new Agave Smoothing line to distributors in Europe.

BioIonic's Agave Smoothing Haircare

Bio Ionic has announced the launch of the new Agave Smoothing brand, it's the one stop shop for smoothing! Frizz fighters looking for a temporary smoothing experience can use the healing oil treatment, or for longer lasting results they can experience the in-salon treatment, which lasts up to 12 weeks.