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George Alderete

MEN'S GROOMING: Changing Texture With A Razor

Frank Gambuzza uses a razor to remove density and change the texture of the hair. "It's all about versatility and flexibility," Gambuzza, owner of Salon Visage, Knoxville, Tennessee, says. Here he shares tips and demonstrates in a short video.

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Classic Meets Contemporary with 1922 by J.M. Keune: a New Line Dedicated to Men's Grooming

One of the hottest and most exciting categories in the industry is men’s grooming. Is there room for a new line? Yes, and 1922 by J.M. Keune is meeting the needs in this arena with a beautifully packaged and complete line of hair care, grooming, styling and color essentials.

Keune Presents Beyond True Beauty: Lost in Perfection

Keune’s new Beyond True Beauty program is dedicated to the extreme, the avant garde and the artistic. Beyond True Beauty is a hair art and video campaign, an awe-inspiring show and a masterclass dedicated to help stylists explore extreme, imaginative looks.

Marrying Cut and Color with Keune North America Creative Ambassador George Alderete

In the first education session at the Keune Midwest Academy, headquartered at Genacelli East Studio Salon in Chicago, Keune North America Creative Ambassador George Alderete and Keune Academy Trainer Gareth Palmer, led stylists of varying tenure and skill levels through the art of marrying cut and color.

How-To: Confident Copper by Keune's George Alderete

Alderete demonstrates the blorange color trend—a word-play combination of blonde and orange—using Keune’s new Tinta Color and Semi Color shades.

How-To: Fired-Up Violet by Keune's George Alderete

Alderete demonstrates the violet brunette color trend using Keune’s new Tinta Color and Semi Color shades.

Pastel Whisper: Keune Explores Violet Brunette and Blorange Color Trends

The violet brunette and blorange color trends take center stage on set with Keune’s new Tinta Color and Semi Color shades.

Modern Reports: Keune's Luxurious Minimalism Launch Party

On April 10, 2016, Keune introduced its sophisticated new trend collection, Luxurious Minimalism, at Atlanta's Foundry at Puritan Mill. The launch party welcomed stylists, salon owners, distributors and media to a chic, all-white affair ...

WATCH LIVE: Join Club Intrigue Presenting George Alderete, Douglas McCoy and Mike Karg

Today, Oct. 12,  Club Intrigue, an educational event with stylists educating stylists, will present George Alderete, Keune Academy Trainer, Douglas McCoy, owner of House of POp salon and Mike Karg, dry-cutting stylist and shear master, ...

Peachy Keen Blonde by George Alderete

George Alderete (@colorboygeo) Global Hair Color Educator for Keune Haircosmetics North America is a master of ‘winging it’ when needed. Because he travels so frequently for work, he has to be prepared to substitute and mix up ...