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Turn Trending Colors Into Wearable Shades

Artist Connective members showcase inspired color possibilities with Goldwell Elumenation.

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HOW TO: Soft & Wearable Vivids

While some clients opt for bright neons, there are many who prefer approachable pastel blends. Get the formula for these soft and wearable vivid transformations.

Goldwell Announces Their Color of the Year: Lilac Aura

A hair color trend that, Goldwell says, echoes the past while proclaiming the future.

Trending Color: Lemon Drop Hair for Spring

If you’re eager for spring color trends, let us introduce you to cheery lemon drop hair.

How to Make Your Vivids Glow Even Brighter

Baltimore colorist Emily Boulin shares her secret to making her vivids stand out: using this new color technology alongside natural shades.

Special Encore! Kao Salon Virtual Experience Available On Demand

The content is available for viewing On Demand from December 4th – January 4th.

International Award-Winning Stylist, Angelo Seminara, Signs On as Global Ambassador for Goldwell

Goldwell introduces their new Global Ambassador, Angelo Seminara. As one of the most globally celebrated hairstylists, Seminara will create limited-edition collections and inspire innovation for Goldwell’s products and services. He will also represent the brand via social media and at press and industry events.

Goldwell Announces Sydney Ann Lopez as Social Media Ambassador

Sydney Lopez is known for her vibrant color creations and social media prowess. See work she has created using Goldwell through MODERN SALON's Artist Connective.

3 Products to Help Get Your Clients' Color Through Quarantine

Goldwell North America Artistic Team Member Mark Holloway is making sure his color clients stay patient via lots of communication and with an arsenal of temporary solutions to hold them over until they can sit in his chair again, whenever that may be. 

5 Questions for Frank Cini: How an Editorial Stylist Stays Inspired During Quarantine

Goldwell Ambassador Frank Cini is best known for being the owner of Taz Hair Co in Toronto and his editorial styling expertise. Find out how he is flexing his skills when he can't be in the salon or on set.