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Goldwell

Building Your Blonding Business, Beautifully

Blonde specialist and Artist Connective member Kim Bruce (@themisfitblonde) owns Monroe on Mane salon in Sturbridge, Massachussetts. She knows a thing or two about building a solid blonding business that keeps her clients—and her bottom line—satisfied.

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Dominic Pratt Named President of KAO Salon Division

KAO VP R&D Dominic Pratt will succeed Cory Couts to lead Goldwell, KMS, Oribe and VARIS brands worldwide beginning September 2021.

Meet LightDimensions, the Latest Technology From Goldwell

Step into the light with Goldwell's new family of products that perfectly balance care and color.

A Breakthrough Service Offers Gorgeous Waves While Beautifying Hair

For the 40% of clients who desire texture in their hair, Goldwave's NuWave is an in-salon, semi-permanent, shape-changing service that leaves hair feeling as good as it looks--the perfect new service to boost revenue.

Harry Josh Named Goldwell & KMS Americas Ambassador

 Known as the go-to for Hollywood’s most elite, Josh has created coveted waves and indelible couture color for some of the world’s most recognizable celebrities on the red carpet and in high fashion editorial for decades.

Turn Trending Colors Into Wearable Shades

Artist Connective members showcase inspired color possibilities with Goldwell Elumenation.

HOW TO: Soft & Wearable Vivids

While some clients opt for bright neons, there are many who prefer approachable pastel blends. Get the formula for these soft and wearable vivid transformations.

Goldwell Announces Their Color of the Year: Lilac Aura

A hair color trend that, Goldwell says, echoes the past while proclaiming the future.

Trending Color: Lemon Drop Hair for Spring

If you’re eager for spring color trends, let us introduce you to cheery lemon drop hair.

How to Make Your Vivids Glow Even Brighter

Baltimore colorist Emily Boulin shares her secret to making her vivids stand out: using this new color technology alongside natural shades.

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