Goldwell introduces their new Global Ambassador, Angelo Seminara. As one of the most globally celebrated hairstylists, Seminara will create limited-edition collections and inspire innovation for Goldwell’s products and services. He will also represent the brand via social media and at press and industry events.
Sydney Lopez is known for her vibrant color creations and social media prowess. See work she has created using Goldwell through MODERN SALON's Artist Connective.
Goldwell North America Artistic Team Member Mark Holloway is making sure his color clients stay patient via lots of communication and with an arsenal of temporary solutions to hold them over until they can sit in his chair again, whenever that may be.
Goldwell Ambassador Frank Cini is best known for being the owner of Taz Hair Co in Toronto and his editorial styling expertise. Find out how he is flexing his skills when he can't be in the salon or on set.
The Global Creative Awards will be moving forward as planned and details for participation will be shared in the coming months.
Hairstylists make their dreams come true at Artist Session, MODERN’s photoshoot workshop.
The KAO “Elevate the Artist Social Program” is an intensive exploration into Instagram success for Goldwell and KMS artists. MODERN editors along with social-media expert and salon owner Sydney Ann Lopez offered a two-hour seminar that included best practices in photography and lighting, posing, writing compelling captions, hashtagging, creating engaging content and more.
Denise Mahoney (@colourauthority) of Colour Authority Salon and Spa, Portland, Oregon, says first time client Samantha came in with very warm ends and about 6 months of regrowth looking for a color upgrade. Details here.
This client wanted to get back to beige blonde, but her new colorist was surprised that the client had placed a 6N over her previously lightened hair. Acknowledging it would take a few sessions, Cassandra Marie Bartosch ended up with lovely results after the first session. Details here.
In this video tutorial, vibrant specialist Hailey Mahone demos how she created this perfectly paired duo using Goldwell's Elumen Play color collection.
