Close

ITVA

Zach Mesquit Shares Instagram Tips

Zach Mesquit shares why he changed his handle from @platinumperfection and offers tips to build a following.

Read more

The Double Life Of Sydniiee

Famed colorist Sydniiee leads a double life. She shares her story from Wella Professionals ITVA2018 Creative Retreat Experience in Lisbon, Portugal.

Wella Professionals ITVA - Reinvented

Wella Professionals ITVA has been reinvented and is now called a "Creative Retreat Experience." Held in Lisbon, Portugal, the event offered team spirit, inspiration, and so much more. Details here.

Wella Professionals 2018 Trends Revealed at TrendVision 2017

Wella’s event in London revealed two hair trends for 2018 that celebrate diversity in color and inspiration.

Meet Andreas Kurkowitz, Wella Professionals Global Colour Ambassador

Andreas Kurkowitz, owner of Andreas Kurkowitz Coloring Studio, Berlin, Germany, was recently named Wella Professionals Global Colour Ambassador. The artist behind the scenes for major designers including Calvin Klein, Givenchy, Louis Vuitton and Celine among others, is also known for his editorial and advertising campaigns and Vogue covers.

Larisa Love Shares Her Thoughts About Judging

Larisa Love offers her tip on how to win a competition. The artist just wrapped up judging Wella's International Trend Vision 2017 in London. In this short video she gives a great suggestion and an overview of the US finalists.

An Up Close and Fun Look At The ITVA 2017 Parade Of Nations

The ITVA 2017 Parade of Nations - one of the best ever. Look for your favorite team.

Winners of Wella Professionals International Trend Vision Awards Announced Live from London

The winners of the 2017 Wella Professionals International Trend Vision Awards were chosen from a global field of talented hairdressing competitors. The judges have named their favorites and they are...

5 Questions For Eugene Souleiman

Wella Global Creative Director of Care & Styling answers 5 questions about fashion week and life as a master stylist during a break from his ITVA 2017 duties.

Live From London, Wella Professionals Will Celebrate 15 Years of Trend Vision Awards

The International Wella Professionals Trend Vision Awards (ITVA) will take place on Oct. 14 in London. Here's a quick snapshot of the competition—its history, meaning, and why hairdressers, everywhere, should explore their creative talents and enter this life-changing contest.