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How Sharon Spellman Gained Half a Million Followers on TikTok

Get to Know TikTok star and Matrix ambassador Sharon Spellman in our spotlight interview.

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SEO for Stylists: How to Make Your Instagram More Discoverable

With the right keywords, tags and bio, Instagram can be a powerful business-building tool. Here’s how to perfectly optimize your profile to grow reach and get more butts in your chair.

The Top 100 Hashtags for Hairstylists on Instagram

Hashtags are a valuable tool to get more eyeballs on your work and grow your online following. We’ve rounded up the best hashtags relevant to the hair community that every stylist should be using. Get ready to copy and paste!

4 Hairstylists on How to Take Gorgeous Client Photos

Instagram is the most important channel for stylists and their clients. High-quality photos that show off your work will fill your appointment book.

3 Tips for Shooting Hair Instagram Pics Quickly

"You’re doing beautiful hair every day. Not shooting it for social is a missed opportunity for others to actually see it and request your services," says Blake Reed Evans, salon owner and media coach.

L'ange Hair Helping Hairstylists Recover with Unique Social Program

L'ange will work with each selected stylist or salon individually to create compelling content for the ads to help drive business and track the ad’s success with them.

MODERN SALON’s 10 Most-Liked Instagram Posts of 2020

The hair transformations, nail goals, makeovers, colors, cuts and styles our MODERN SALON family couldn’t get enough of.

These #NailMemes Helped Us Smile in 2020

What a year. Thank goodness for nail techs and their sense of #nailhumor.

Wella Passionistas Unveils Ultimate Digital Stylist Community

Make your mark with other social media savvy hairdressers and content creators.

How to Use New Instagram Reels Feature

The new feature from Facebook was launched August 5.