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Announcing the 2020 NAHA Finalists

The Professional Beauty Association has announced the 2020 North American Hairstyling Awards finalists in 15 competition categories. Celebrate the talent and artistry by browsing the full collections now.

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JCPenney Unveils Reimagined Penney’s Store and Looks to Expand its Family of Beauty Pros

The 117-year-old retailer launches its one-of-a-kind brand-defining store in Hurst, TX, as a direct result of customer insights. And as a chain, JCPenney looks to add 1,000+ new stylists to its family of beauty professionals.

How Cassie McIntosh Finds Time for Career and Family

Many stylists struggle with the juggle—finding the time they need to build their careers plus the time they need to nurture their families. As a Master Stylist at The Salon by InStyle in Las Vegas, Cassie McIntosh has earned the right to schedule her time to fit the needs of her clients and her family, and she’s grateful to the company that makes it possible.

#IBELONG In Beauty: This Stylist Found Flexibility and Security in Her Career

Connie Holmes has done it all—stylist, salon owner, manager, educator, platform artist, artistic director. But sometimes the unexpected happens.

#IBELONG In Beauty: This Pro Found a Salon Family That Takes Care of Her Family

When Melissa Wendt moved to a new city, she needed job security and a fresh start for herself and her two kids. She found all of that and more at The Salon by InStyle inside JCPenney.

#IBELONG In Beauty: Discover Solo Artist Freedom with Salon Support

Eric Jeter rented a salon studio for two and a half years until he realized he missed the camaraderie of other stylists. Lauren Correll joined a JCPenney Salon right out of cosmetology school, and now, as a salon manager, brings her enthusiasm for the company and the profession to her team. Both agree they wouldn’t change the unique combination of independence, teamwork, opportunity and family spirit the company offers for anything.

#IBELONG In Beauty: Meet a Manager Who Aspires to Inspire

After successful careers as a stylist, business owner, teacher and corporate manager, Udy Cheatham realized her true passion lies in coaching, training and guiding her fellow professionals. A friend suggested The Salon by InStyle as a place to put her calling into practice, and after three years in as a salon manager in Hurst, TX, she’s never been happier.

INTERVIEW: JCPenney Names Rachel Jud Vice President and Divisional Merchandise Manager of Salon

JCPenney is excited to announce the promotion of Rachel Jud to vice president and divisional merchandise manager of salon. In her new role, Jud is responsible for leading more than 750 JCPenney salon and Salon by InStyle locations, including more than 10,000 stylists nationwide.

#IBELONG In Beauty: Salon Manager Alyssa Ventura Loves Working for a Company that Makes Dreams Come True

When she graduated from cosmetology school, Alyssa Ventura was invited to visit the local JCP Salon. She checked it out, liked what she saw…and never left. Today she’s managing 30 stylists at The Salon by InStyle in Mentor, OH and loving her life.

#IBELONG In Beauty: Aneesha Nichols’ Career Advice? Go Where You Can Grow

When Aneesha Nichols started her career, JCPenney was the place to be. There, she built a clientele and realized her dream of becoming a platform artist. Today, she’s the manager of the Salon by InStyle in Langhorne, PA and proud to be a member of the JCPenney family.