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Nine Zero One's Jill Buck Takes Julianne Hough Bright for Spring

Using all Joico products, Jill Buck took Julianne Hough back to blonde, plus explains how to help your clients maintain their own bright color.

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TRENDING HAIR: Icey Tones, Textured Cut

This correction of a home hair color mishap resulted in a very chic shade and shape.

How-To: Magical Melt

Get the details for this makeover, going from uneven and faded to a clean and tasteful melt.

Joico Uses Virtual Reality to Enter the World of Healthy Hair

Joico is among the first in the pro-hair space to do this because they believe VR is the new way to bring a “gotta-see-it-to-believe-it” product experience to life.

Color How-To: Pearl Perfection

Hair color is your oyster; discover how to create your pearl with this inspiration from Camille Plourde @brushedwithlove.

Hollywood Glam: Our Favorite Hair, Makeup and Nails from the 2019 Oscars

In the culmination of 2019's award season, Hollywood's elite exuded glamour as they took the red carpet.

Emma Roberts Goes Brunette with Nikki Lee of 901

Nikki Lee has taken Emma Roberts through many different looks, moods, and hair colors.  Here's the latest with formulas!

SAG Awards Beauty: Emily Blunt by Laini Reeves for Joico

At Sunday night's Screen Actor's Guild (SAG) Awards 2019, Emily Blunt was styled by Laini Reeves using products from Joico to keep her looking award-winning all night long.

5 Ways of Keeping Your Salon Looking Luxurious and Feeling Professional

If you're an owner looking for salon recommendations or simply a salon professional wanting some advice on how stay professional, Sherry Ratay, Joico colorist and color expert, has the answers! Read on!

Lady Gaga's Personal Hairstylist Partners with Joico

Frederic Aspiras (@fredericaspiras) is the man responsible for many of Lady Gaga's memorable hairstyles and hair color makeovers.