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Lina Arrojo

Arrojo’s Undefined American Wave Technique Is All About Customized Texture

Lina Arrojo showcases custom-made curls with American Wave, a professional salon service designed to create soft, natural-looking wave and curl patterns with bounce, body and movement.

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Bang-In Collection by Lina Arrojo

Predicting a new season of full-on fringes, Bang-In, a new collection by educator Lina Arrojo, offers a selection of contemporary razor cuts with enriched colors and fringes that are luxuriously thick and playfully piece-y.“We’ve had ...

The InterMixture Collection by Arrojo Uses American Wave to Show the Latest Trends in Texture

Celebrating the beauty and grace of texture in the hair, the InterMixture collection by Arrojo offers fresh and contemporary inspiration to light the creative spark of hairdressers, while giving clients a new range of sexy and vivacious ...

Modern Reports: 2015 Arrojo Expo Chicago

The 2015 Arrojo Expo Chicago was a marked departure from many of the brightly colored Arrojo presentations seen at last year's Expo and Arrojo presentations throughout the past year.The event was an America's Beauty Show after-hours of ...

Frosted Matte: Lina Arrojo's Razor Cuts and Pastel Colors

Frosted Matte, the new collection conceptualized by Arrojo master stylist Lina Arrojo, features modern razor-cuts, layers and bobs with rounded bangs, heavy fringes, and the artful deconstruction of shape.

Beach Styles from ARROJO

ARROJO’s new Coney Island collection reflects the versatility of textured hair from loose curls to the in-demand beach wave, to pumped-up volume.

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