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Art Noir Artistry from Luis Alvarez and the BaBylissPro Team

Luis Alvarez and the BaBylissPro team create beauty from darkness.

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The Five Keys To Creating The Perfect Updo

Master Stylist and Updo Superstar Ann Bray shares her five keys to creating the perfect upstyle.

HOW-TO: Update Your Client's Platinum With Pops of Pastel

At Rusk, colorists are updating platinum with fun pops of pastel hues using clear to dilute any direct color.

Create Styles Protected Against Color Fading, Damage and Environmental Pollution with the New RUSKPRO Line

Inspired by the color, architecture and culture of three eclectic cities—New Orleans,South Beach Miami and Las Vegas—Luis Alvarez and team demo the design powerof the new RuskPRO line in the most hair-challenging environments.

4 Sophisticated "Bad Boy" Hairstyles Inspired by the Rat Pack

In this collection from BaBylissPRO, Harry Houdini, known as @houdinistyle on Instagram, gets inspired by the Rat Pack for four “sophisticated bad boy” looks created using the highly anticipated Metal Collection of grooming tools by BaBylissPRO.

Chrome Cast

Alvarez introduces Chrome Cast, a collection that showcases how tonality in hair should move in the opposite direction and become more neutral, allowing the fashion in the wardrobe to have its moment while hair stays clean and pure for the season.

Fabrica

Luis Alvarez expertly captures the winning looks created by team BaBylissPRO at the recent Bronner Bros. show in Atlanta.

ARTIST SESSION, Fall 2017 - Having Fun!

Get the details about ARTIST SESSION, fall 2017. It's all about the photograph, and oh yeah - the model, the make up, the fashion, the location, the goody bag, the speakers, etc. etc. etc.

High Brow: Kelley Baker Brows Collaborates with BabylissPro Team for Era-Inspired Beauty

Satin Smooth ambassador Kelley Baker partnered with Luis Alvarez, BaBylissPRO VP of Marketing and Creative, and the BaBylissPRO team to identify an era of inspiration, and juxtapose it with a more modern take.

Vibrant Blue-Green Fantasy Color Look by Rusk

A vibrant blend of Rusk direct blue, green and yellow captures the brilliant and ever-changing colors of tropical waters.