Marketing

Why Pinterest Could Be Your New Best Friend

The ins and outs of the best-kept social media secret in the beauty industry.

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Attend a Virtual VisionQuest to Help You Move Forward

Eufora International’s VisionQuest features inspiring keynote speakers coming at you virtually and free of charge. Topics on Monday 4/27 include Mindfulness as Mental Fitness and Marketing Strategy for Stylists with Britt Seva.

Beauty In Her Blood: An Industry Icon Reflects on a Beautiful Career

Joni Rae Russell has launched countless products and bolstered hundreds of brands. As she prepares to close her business and enjoy some well-deserved relaxation, we asked her to share her thoughts on a life in beauty.

Operating Independently? Let Software Guide Your Business

The secret to keeping your clients happy in your chair and out of the salon!

Small Business Saturday Ideas for Salons and Spas

Small Business Saturday is fast approaching! Here's how salons, spas and barbershops can create promotions that encourage customers to shop small.

Yes You *Can* Compete With Amazon

A salon team in Ohio says e-commerce sales have pumped up retail sales, increased website traffic and cemented client loyalty and trust. Learn how they did it!

How-To Combine Salon Service & Retail Sales Techniques

"Salon services and retail products must always be combined into one conversation. If you only present salon service options, you are only doing half of your job."

Picture Perfect: Engaging Your Team with In-Salon Photoshoots

About four years ago, St. Petersburg, Florida, salon owner Joe Connell decided to take a chance on something he had never tried before—a formal photo shoot with his staff. Connell partnered with NAHA photographer and winner, Chrystopher Benson, brought together his 90 staff members and unleashed their creativity!