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Here are the Answers to Your Top Texture Questions

Ouidad Curl Experts Chadwick Pendley and Jessica O’Brien answer your top texture questions.

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Beauty-Full: New Beauty by Imagination Debuts at ISSE

A strong presence, impactful branding, and so many offerings in one spot made the new BBI booth one busy place.

KEEPING CURLS PERFECT: 6 Tips For Your Curly Clients

Chadwick Pendley shares his six tips for clients - between salon visits - to keep their hair frizz-free with curl perfection.

Shine Bright: These Products Give Hair Serious Sparkle

The holidays are all about that extra sparkle. Give your guests a glow with these bestselling products.

J&D Brush Co., LLC, and Goody Products, Inc. Announce New Company Name and Leadership

Beauty By Imagination will officially launch its new corporate branding in October 2019.

Announcing the Party Pretty Semifinalists

After receiving countless entries since the launch of our holiday contest Party Pretty, it was extremely difficult to narrow the pool of glamorous waves, glossy finishes and blinged out chignons down to 10.

The Best Products For Every Curl Type

Curls come in many forms. Here’s how one curl pro chooses the best formulas for every curl shape.

6 Tips for Cutting Curls

Mastering the art of cutting curls properly will change your career and bring you clients more loyal than any you’ve ever cared for.

Tips To Maximize Texture On Your Curly Clients

Chadwick Pendley of Ouidad shares his tips to get the best shape for your curly girl clients.

Moisture vs Protein: What Do Curls Need?

When it comes to curly hair, balance is important! There’s moisture and there’s protein and the prettiest, healthiest curls need a balance of both.