Ouidad

Announcing the Party Pretty Semifinalists

After receiving countless entries since the launch of our holiday contest Party Pretty, it was extremely difficult to narrow the pool of glamorous waves, glossy finishes and blinged out chignons down to 10.

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The Best Products For Every Curl Type

Curls come in many forms. Here’s how one curl pro chooses the best formulas for every curl shape.

6 Tips for Cutting Curls

Mastering the art of cutting curls properly will change your career and bring you clients more loyal than any you’ve ever cared for.

Tips To Maximize Texture On Your Curly Clients

Chadwick Pendley of Ouidad shares his tips to get the best shape for your curly girl clients.

Moisture vs Protein: What Do Curls Need?

When it comes to curly hair, balance is important! There’s moisture and there’s protein and the prettiest, healthiest curls need a balance of both.

Why it Makes Sense to be a Curl Expert

Although more than 60 percent of the population has curly, coily or wavy hair, only a fraction of stylists are trained to work with texture. There is only one curl-trainedstylist for every 32,000 curly people, according to DevaCurl, which has trained thousands of stylists at its Academy.

A Curl Survival Guide For Every Season

Curls don’t just blithely barrel through the seasons without a care—they’re sensitive to changes in temperatures and atmospheric conditions. That’s why it’s essential to understand various climates and how they affect curls.

The Go-To Ouidad Products for Your Curly-Haired Clients

The Ouidad philosophy knows curls inside and out, with certified salons and flagship locations staffed by the most  curl experts who are trained in the brand's trademarked cutting and styling techniques. Here are some of their game-changing products.

JD Beauty Acquires Ouidad

JD Beauty Group  announces the acquisition of Ouidad , the curl expert haircare and styling brand.

2017 MINDBODY BOLD Awards Winners Announced

The premiere awards honoring the wellness services industry recognized nine outstanding businesses and practitioners at MINDBODY’s annual BOLD Conference.

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