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Pravana

Color Formulas: Get Creative With Neon Yellow

Check out these formulas and detailed how-tos from PRAVANA Senior Artistic Educators George Blanco (@georgeeblancoo) and Tiffany Lobdell-Summers (@vividhaircreations), who used the brand to pull off the most creative, stunning yellow looks.

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Henkel Launches eCommerce Store for U.S. Salon Professionals

A new ecommerce shopping experience for professionals gives you access to major beauty brands.

Trending Color: Pearl Bronde

Brunettes can get in on this pearl trend, too. Plus, it looks like those e-girl vibes are here to stay!

Pravana Introduces New ChromaSilk Pearl Series

Meet the color series that delivers a multi-dimensional pure pearlescent effect.

New Launch: Pravana Demineralizing Collection

Pravana’s new collection is all about detoxing and cleansing – a timely healthy hair moment for the new year.

Pravana's Pure Light Lighteners Get a Package Redesign

A sleeker, smaller, easier-to-use design to save time and space.

Henkel Hair Professional Brands Launch “BCU” Salon Support Program

The program is designed to support professional salons and hairstylists navigate what will be a “new normal” through encouraging and motivational tools, and education from their favorite artists.

PRAVANA Announces Key New Hires and Promotions

Pravana promotes and announces the new hire of key team members on the Sales, Marketing, Communications and Digital teams.

Neutral Territory: Pravana Launches ChromaSilk Blended Neutrals

Can we talk about that blend? New Pravana Blended Neutrals make creating the perfect blend, easy.

Pravana Launches Stylist Transform and Empowerment Program

Pravana's promise is: "To empower stylists by providing them with superior products, unprecedented and unmatched in value,that will enhance their businesses and lives." When thinking about how it can live by these words during the COVID-19 crisis and help stylists, Pravana came up with it's newest initiative, the Stylist Transform and Empowerment Program (STEP Up).

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