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Neutral Territory: Pravana Launches ChromaSilk Blended Neutrals

Can we talk about that blend? New Pravana Blended Neutrals make creating the perfect blend, easy.

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Pravana Launches Stylist Transform and Empowerment Program

Pravana's promise is: "To empower stylists by providing them with superior products, unprecedented and unmatched in value,that will enhance their businesses and lives." When thinking about how it can live by these words during the COVID-19 crisis and help stylists, Pravana came up with it's newest initiative, the Stylist Transform and Empowerment Program (STEP Up).

Henkel Beauty Care Hair Professional Brands Launch Affiliate Program

Henkel North America’s Beauty Care Hair Professional brands have teamed up with a service provider and launched a comprehensive initiative to showcase their dedicated support to the hairstylist community with an e-commerce affiliate program

Creating a Great Client Experience in a COVID-19 World

The client experience in a COVID-19 world will be very different. So will the stylist’s experience. How do we still create a warm, welcoming environment for everyone?

Henkel Beauty Presents Online Global Hair Festival 

The 24-hour live stream event will begin in Australia and move its way west across 13 time zones to the Americas.

Henkel Beauty Care Hair Professional Supports Professional Beauty Association’s COVID-19 Relief Fund

Henkel North America’s Beauty Care Hair Professional will donate $200,000 to The Professional Beauty Association (PBA) to support the PBA COVID-19 Relief Fund, designed to help support licensed beauty professionals who have not been able to work or are experiencing financial hardships due to the COVID-19 outbreak.

Henkel Launches Global Solidarity Program for COVID-19 Support

Henkel, the parent company of Sexy Hair, Pravana, Joico, Schwarzkopf Professional, Guy Tang #Mydentity, Alterna and Kenra, launched comprehensive global solidarity program to support affected communities, employees and customers.

Con-Textural Collection by Sarajane Maples

Fabric-like textures dress up romantic waves and sleek styles.

Looking For A BIG Change

"I had the pleasure of meeting this client for the first time after she was inspired by a similar look I did on another client," says Ashlie Marmo (@ashytones). "It has been quite a few years that anything had been done to her hair so she was looking for a BIG change."

Before and After Gallery: Pravana's New ChromaSilk Express Tones After Dark

With the launch of Pravana’s Express Tones After Dark, colorists can achieve long-lasting, rich deposits with high shine in 5-15 minutes at the bowl.