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Pravana

Pravana Introduces New ChromaSilk Pearl Series

Meet the color series that delivers a multi-dimensional pure pearlescent effect.

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New Launch: Pravana Demineralizing Collection

Pravana’s new collection is all about detoxing and cleansing – a timely healthy hair moment for the new year.

Pravana's Pure Light Lighteners Get a Package Redesign

A sleeker, smaller, easier-to-use design to save time and space.

Henkel Hair Professional Brands Launch “BCU” Salon Support Program

The program is designed to support professional salons and hairstylists navigate what will be a “new normal” through encouraging and motivational tools, and education from their favorite artists.

PRAVANA Announces Key New Hires and Promotions

Pravana promotes and announces the new hire of key team members on the Sales, Marketing, Communications and Digital teams.

Neutral Territory: Pravana Launches ChromaSilk Blended Neutrals

Can we talk about that blend? New Pravana Blended Neutrals make creating the perfect blend, easy.

Pravana Launches Stylist Transform and Empowerment Program

Pravana's promise is: "To empower stylists by providing them with superior products, unprecedented and unmatched in value,that will enhance their businesses and lives." When thinking about how it can live by these words during the COVID-19 crisis and help stylists, Pravana came up with it's newest initiative, the Stylist Transform and Empowerment Program (STEP Up).

Henkel Beauty Care Hair Professional Brands Launch Affiliate Program

Henkel North America’s Beauty Care Hair Professional brands have teamed up with a service provider and launched a comprehensive initiative to showcase their dedicated support to the hairstylist community with an e-commerce affiliate program

Creating a Great Client Experience in a COVID-19 World

The client experience in a COVID-19 world will be very different. So will the stylist’s experience. How do we still create a warm, welcoming environment for everyone?

Henkel Beauty Presents Online Global Hair Festival 

The 24-hour live stream event will begin in Australia and move its way west across 13 time zones to the Americas.