"Redken Diaries" highlights the campaign, featuring top Redken stylists performing their magic on clients who are ever-so-ready for post-COVID hair revivals.
What’s the biggest trend in blonding right now? Everyone wants bright, eye-popping color and seriously healthy hair! With Redken, you have both! The best solution for a powerful lift but strong hair, is using a bonder at every step of the service.
A slideshow of bomb blondes created using new Redken Shades EQ Bonder Inside, with added bond builder to reduce damage, even porosity and ensure optimal color results. Tone this way...
Our foundation of principles grants us the freedom to create with confidence. It’s what makes our industry so special – we learn the rules so we can break them. A strong understanding of the fundamentals helps us trouble shoot, problem solve, recreate looks and allows us to teach what we know to others.
Setting a great foundation is so important for achieving a long-lasting hairstyle. For bridal updos or special occassion looks, Lori Fudens (@Lorifudens_Redkenartist) goes through these steps to prep hair for success.
Redken Brand Ambassador Johnny Ramirez @johnnyramirez gives us a look at the steps he takes when creating his trademarked Lived In Color™.
This internationally acclaimed hairstylist didn’t intend to choose beauty as a career, but it became the space where his self-taught skills could shine. Now, François helps individuals all over the world embrace the shape, volume and personality of their hair’s true texture.
This digital class is just one on a calendar of virtual education offerings from Redken.
Once you give your clients a taste of lighter hair, it’s often the same. The next time they’re in your chair they’re begging, “Can you make me blonder?” Hair color pros know that’s a tricky question because the lighter you go, the more you risk damage. But now stylists have found a way to safeguard hair health, with up to eight levels of lift.
It's officially wedding season! We're sharing the steps to this gorgeous updo by Caralee Pridemore, Sam Villa ambassador and MODERN SALON Artist Connective member
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